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Analysis of Fall 2013 Tea Category in Northwest Arkansas Retailers

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This overview examines the tea category in various Northwest Arkansas retailers during Fall 2013. Walmart showcased a strong dominance by a single brand while also offering some variety. Dollar Tree displayed a very limited selection with constrained shelf space. Walgreens primarily featured Arizona brand teas, noted for having the most variety and depth in their tea offerings. In contrast, Aldi only carried one national brand and one private label, highlighting their minimal selection.

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Analysis of Fall 2013 Tea Category in Northwest Arkansas Retailers

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  1. Liquid Tea Category Fall 2013 Hayley Fries

  2. Liquid Tea Depth, Fall 2013, Northwest Arkansas

  3. Facings Walmart: - Strongly dominated by one brand on the shelf but does carry some variety. • Dollar Tree: • Very small selection. • Limited shelf space for any SKUs. Walgreens: Almost completely dominated by Arizona

  4. Harps: • Carries the most variety in their tea category. • More depth for the customers to choose form as far as brands Aldi: - Carried only 1 national brand and 1 private label

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