1 / 8

Publication Members

Publication Members. Canadian Pharmaceutical Journal Compendium of Pharmaceuticals & Specialties (Eng. & Fr.) L’actualité Pharmaceutique Pharmactuel Pharmacy Post Pharmacy Practice Québec Pharmacie The Canadian Journal of Hospital Pharmacy. Agency Members.

Télécharger la présentation

Publication Members

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Publication Members • Canadian Pharmaceutical Journal • Compendium of Pharmaceuticals & Specialties (Eng. & Fr.) • L’actualité Pharmaceutique • Pharmactuel • Pharmacy Post • Pharmacy Practice • Québec Pharmacie • The Canadian Journal of Hospital Pharmacy

  2. Agency Members • MMS agency members receive Pharmacist Study data at no additional cost • MediaVest Canada • MindShare Canada • Pleds • Sudler Hennessey • Troutbeck Chernoff • ZenithOptimedia Canada • Allard Johnson Communications • Anderson DDB • Jeffrey Simbrow & Associates • L’Académie Ogilvy • Le Groupe TMC • LXB • M2 Universal Communications

  3. PMB Pharmacist Study: Methodology (1) • Sample drawn from Synavant list of retail pharmacists • and hospital pharmacists • Mail questionnaire • Mailout: January 2004 • Pharmacist Study 2004 sample size: 504 retail pharmacists • 200 hospital pharmacists • Effective 2005 study: 2-year rolling sample of 1,400

  4. Methodology (2) • Each publication identified by • Representative cover (selected by the publisher) • Title • Frequency • Readership questions (identical to MMS) • Number of issues read • How much of last issue read • Time spent reading last issue • Qualitative questions - value (clinical issues) - value (CE) - keeps me up to date

  5. Methodology (3) • Pharmacist Profiles • Type of pharmacy • Years in practice • Job function • Hours per week in pharmacy practice • # prescriptions filled • Continuing education • Consultation with physicians about prescriptions • Sources of information on pharmaceutical products

  6. Data Availability • Hard copy volumes: Monday, June 28 • Computer access IMS/Harris Telmar: Wednesday, July 7

More Related