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Publication Members PowerPoint Presentation
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Publication Members

Publication Members

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Publication Members

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  1. Publication Members • Canadian Pharmaceutical Journal • Compendium of Pharmaceuticals & Specialties (Eng. & Fr.) • L’actualité Pharmaceutique • Pharmactuel • Pharmacy Post • Pharmacy Practice • Québec Pharmacie • The Canadian Journal of Hospital Pharmacy

  2. Agency Members • MMS agency members receive Pharmacist Study data at no additional cost • MediaVest Canada • MindShare Canada • Pleds • Sudler Hennessey • Troutbeck Chernoff • ZenithOptimedia Canada • Allard Johnson Communications • Anderson DDB • Jeffrey Simbrow & Associates • L’Académie Ogilvy • Le Groupe TMC • LXB • M2 Universal Communications

  3. PMB Pharmacist Study: Methodology (1) • Sample drawn from Synavant list of retail pharmacists • and hospital pharmacists • Mail questionnaire • Mailout: January 2004 • Pharmacist Study 2004 sample size: 504 retail pharmacists • 200 hospital pharmacists • Effective 2005 study: 2-year rolling sample of 1,400

  4. Methodology (2) • Each publication identified by • Representative cover (selected by the publisher) • Title • Frequency • Readership questions (identical to MMS) • Number of issues read • How much of last issue read • Time spent reading last issue • Qualitative questions - value (clinical issues) - value (CE) - keeps me up to date

  5. Methodology (3) • Pharmacist Profiles • Type of pharmacy • Years in practice • Job function • Hours per week in pharmacy practice • # prescriptions filled • Continuing education • Consultation with physicians about prescriptions • Sources of information on pharmaceutical products

  6. Data Availability • Hard copy volumes: Monday, June 28 • Computer access IMS/Harris Telmar: Wednesday, July 7