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Chapter 3. Change in Demand. Change in overall Demand – Demand changes due to factor other than price Demand curve shifts left – Demand decreases. Demand curve shifts right – Demand increases. Visuals - Copy the graphs on page 57. Factors that Shift the Demand Curve.
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Chapter 3 Change in Demand
Change in overall Demand – Demand changes due to factor other than price • Demand curve shifts left – Demand decreases. • Demand curve shifts right – Demand increases. • Visuals - Copy the graphs on page 57.
Factors that Shift the Demand Curve • Change in Income – Income goes up, demand increases. Income goes down, demand decreases. • Change in Taste – Items become more or less popular • Change in market size – more or less people are included in the potential market for the product/service.
Factors that Shift the Demand Curve • Consumer Expectations – If people are unsure of their job security, they reduce spending. If consumers are confident of their job security, they spend more. • Change in price of other goods • Substitute goods – Goods that can replace other goods. • Complementary goods – Goods that go together.