How to Increase Your Email Open Rate Info from https://remail.io/good-email-open-rate-increase/
Segment your subscribers The receiver base the decision to read the email or not on its relevance to his or her interests. The experience shows that segmentation helps to increase the open rate and decrease the unsubscribe cases. This leads to better conversion and eventually the success of the campaign. Use the info about the subscribers’ behavior, the types of product they order. Demographics can be used for the same purposes as well.
Refresh your list It is a normal process when users become inactive, change their addresses and lost interest in your emails. You need to clean your list from such “citizens”. But first, you need to send then the last letter just to make sure there is no chance to engage them again. With active subscribers, you need to maintain the communication as well. Ask them about their opinion on your content, timing and other stuff they want to change and you will be able to improve email open rates.
Remember about spam filters They are becoming even more sophisticated and accurate. But as everything in life, they have its flaws so even the best letters can be marked as spam. Our task here is to eliminate all possible factors we can control and keep the address reputation clean. So make sure the list of subscribers consists of the ones who opted-in. Use good IPs and verified domains. Apply whitelisting option and provide the easy opt-out option.
Create an attractive and meaningful subject line This aspect we have mentioned as well. This is everything when it comes to attracting the subscribers to read your letter. So make the best of it and use this opportunity for improving your open rate. Typical formulas for subject lines are not working the way they did at the beginning of the email marketing. Now the rate can even suffer from the bad lines. Your task here is to get the receiver interested. You can intrigue subscribers, use numbers, jokes and use the simple style.
Tailor the timing of your campaign We have already mentioned the scheduling of the campaign. It is true that the time you send your email directly correlates with the open rate numbers. When your subscribers are sleeping or busy or something, they are more likely to delete or ignore your letter. So A/B testing helps you to define the most appropriate time for emailing in your case and increase open rates.
Personalization is a thing Obviously, you write to plenty of people. But they need to feel like having a personal communication. You must understand the pain points and interests of your target receiver and use your knowledge to make every email more interesting. As soon as the subscriber realizes that your letters refer to his or her interests, your open rate for the next ones will grow for sure. Ask for feedback as well to improve your approach. Soon you will define your open rate growing.
CONTENT is of all importance It must go without saying that on your way to the high open rates you need to provide your subscribers with excellent, interesting and relevant content. The happier they are after reading your email, the more likely they read your next letter. Do not send stuff just to send something. Make them meaningful, with new materials that help to solve the main points of your audience.
Use some jokes if it is appropriate When we communicate with friends and family, we use humor to endear people around. The same thing works in emails. Open rate depends on how you make the readers feel. You do not have to invent completely new jokes and write the entire stand-up performance. Just a hint of well-knows internet jokes or the old puns can make the reader smile. It is our task at this point
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