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Revitalizing Towns: Enhancing Customer Experience Through Vibrant Place Branding

Towns face challenges as customer expectations evolve with changing lifestyles and perceptions. To combat underachievement in retail and limited commercial offerings, towns can reposition their profiles to reflect strong, distinctive place brands that resonate with visitors and locals alike. By enhancing public spaces with color, energy, and vibrancy, promoting unique stories, and improving communications, towns can create a compelling place experience. This new momentum fosters a change in attitudes, leading to an improved public realm and a more engaged community.

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Revitalizing Towns: Enhancing Customer Experience Through Vibrant Place Branding

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  1. challenges towns face now customer expectations changing lifestyles image & perceptions environment & public realm underachieving retail offer limited commercial offer extending the visitor offer developer inactivity

  2. sense of place

  3. a new way of thinking

  4. place is the hero

  5. customer place

  6. why would I choose you?

  7. strong place brands stand for something

  8. brand = differentiation

  9. change

  10. products environment placedistinctiveness and story communications behaviour

  11. opportunities for towns reposition their profile and people’s perceptions of the Town improve their communications and how they promotes their offer have a focus on the public realm and introduce colour, energy and vibrancy

  12. developing a shared story sense of place bringing the story to life delivering a place experience

  13. change of attitude & approach create momentum demonstrate new thinking show things are happening

  14. Thatafternoontheydrove aroundthecoastinDonegal whichwasbeautifuland surprisinglyquiet. NextdaysawthematMussenden Templewhichhungprecariously onthecliff,BushmillsDistillery (BillwasgladHannahwasdriving!) andtheveryromanticDunluce Castle. Theyarrivedatthe airportquitetired ThefollowingnightVeronique wentoutbyherselftoexperience someofthemusicsceneinthe citycentre–shehadn’trealised somanywellknownbandshad startedhere.ShewasgladLinda hadgivenherthespecialmapwith bars,clubsandinfoaboutgetting around–ithadallthoselittle symbolson. butHannahstillhad Theyarrivedpickupa airportquitetired THannahstillhad Shirtfortheirson. but timetopickupa Hewasmetattheairport byarepresentativeofthe regenerationcompanyand onthe10minutedriveinhad areadoftheirprospectus. Billalsotookinthelocation oftheplace,rightonthe river,notfarfromthecoast.

  15. more visiting back home Rochdale more learning more back back home Rochdale home Rochdale group friendly Rochdale spaceforyou visitrochdale.com 01706-924-928 tic@link4life.org Rochdale spaceforyou visitrochdale.com 01706-924-928 tic@link4life.org Rochdale spaceforyou visitrochdale.com 01706-924-928 tic@link4life.org Rochdale spaceforyou visitrochdale.com 01706-924-928 tic@link4life.org

  16. CHESTERFIELD CHESTERFIELD CHESTERFIELD

  17. become more distinctive become a destination improve the quality of the offer cater more effectively for local people become an experience rather than a functional location

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