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Information and Knowledge Strategy

This resource outlines various information and knowledge strategies employed by the Watson Library of Business and Economics. It highlights essential databases and tools like Factiva, ProQuest, and Google Scholar, which serve as valuable resources for market research, including consumer behavior analysis via MRI Plus and Simmons OneView. It emphasizes the importance of insights from notable research firms such as Forrester, Gartner, and IDC. The guide aims to assist users in navigating a wealth of information to enhance their research efficacy. Questions are welcomed for further guidance.

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Information and Knowledge Strategy

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  1. Information and Knowledge Strategy Kathleen Dreyer, HeadWatson Library of Business and EconomicsAugust 29, 2014

  2. Watson Library

  3. Using the Libraries

  4. News/literature • News: Factiva, Proquest • Literature • Business Source Complete • Google Scholar • Proquest • PsycINFO

  5. Market research - consumers • Just data • MRI Plus (survey of consumers) • Simmons OneView(survey of consumers) • Reports (some data) • Global Market Information database • Mintel Oxygen • Pew Research • WARC (World Advertising Research Bureau)

  6. Market research - technology • Forrester research • Gartner • IDC research

  7. Company research • Thomson ONE – only database we have that has investment bank reports • Bloomberg – available in Watson Library • Many, many others

  8. Questions?

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