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3. We're Smart. We're Old. And We're the Best at Everything.: The World's First No-BS Guide to Legal Marketing and Branding DESCRIPTION 16 minutes ago - COPY LINK TO DOWNLOAD : https://lilinmanissatu.blogspot.com/?read=0997967633 | Download Book [PDF] We're Smart. We're Old. And We're the Best at Everything.: The World's First No-BS Guide to Legal Marketing and Branding | Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?You know you8217re just as skilled, but the marketplace doesn8217t, so you charge 100 or 250 less for every single hour. Day after day. Year after year. That8217s Branding. And that8217s what this book is about. I want you to aspire to more. To look different. To be different. I want you or your firm to create a brand that helps you get more out of your career. I want you to represent better clients, charge more money, and have more fun. To build a rewarding, fulfilling career as a market leader. I want you to figure out how to offer something more, and then tell that story persuasively to your potential buyers. This book will show you how.PRAISE FOR &quotWERE SMART. WE'RE OLD...&quotquotFor law firms to be like businesses, they must learn to market like businesses. Law firms can find their courage and roadmap inside these pages. Fishman has finally written down what has been inside his wonderfully creative mind these last 25 years and is sharing it with the rest of us. &quotDon217t miss it!&quot- Bryan Schwartz, Chairman and Co-Founder, Levenfeld Pearlstein&quotRos is a true innovator. His iconoclastic views on lawyers and marketing are enlightening and his book provides a no-nonsense, common sense, and entertaining guide to success from an elite marketer who has mastered his craft.&quot- Dean N. Gerber, Vice Chair, Vedder Price &quotRos8217s masterful book gives lawyers successful formulas and practical insights to differentiate themselves and grow their businesses. His humorous style and straightforward approach will have you eager to implement his ideas without delay.&quot- Maggie Watkins, CMO, Sedgwick LLP, 1999 LMA President&quotAmust-read for any attorney who wants to develop business. This entertaining quick read demonstrates the concepts that Ross has successfully implemented for law firms around the world. Ross8217 methods are effective whether you are a newbie attorney or a seasoned veteran. Wonderful examples, case studies, and pictures allow Ross to convey his ideas in a simple and easy-to-understand manner.&quot- Jordan M. Goodman, Marketing Partner, Horwood Marcus &ampBerk &quotRostells it like it is. From the beginning you are drawn in and find yourself commenting out loud, mostly in agreement. His examples are real life, which both attorneys and marketers can relate to. This is a must-read book.&quot- Marcie Johnson, former Marketing Director, Chapman &ampCutler, 1991 President NALFMA/LMA&quotRos was the first consultant I worked with when I started in legal marketing almost 20 years ago. His no-nonsense approach was a breath of fresh air then and remains so today. The world of legal services has changed significantly and continues to evolve. Ross8217s message was spot on then and still is now. Differentiation is king and innovation is its queen.&quot Aleisha Gravit, CMO, Akin Gump, 2013 LMA President.&quotRos delivers again! To say that Ross has been and there and done that in the world of legal marketing would be a gross understatement. Decades of wisdom are delivered in a funny, insightful, and practical way that makes this essential reading for the legal marketing industry.&quot Nat Slavin, co-founder Wicker Park Group, 2007 LMA President&quotRea Ross8217 book! I am a (grateful) client of Ross Fishman and his marketing team. His creative, smart work helped me build my law

4. practice into something I always hoped for, but didn8217t know how to achieve.&quot Brian J. Lewis, founding partner, Gibson &ampLewis

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