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Culture concept in Management

Culture concept in Management. Cultures dimensions Corporate culture. 1 . Culture dimensions. Culture –intellectual collective phenomena Characteristics learned collective symbolic structured persistent dynamic. Culture spheres national cultures industrial cultures

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Culture concept in Management

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  1. Culture concept in Management Cultures dimensions Corporate culture

  2. 1. Culture dimensions Culture –intellectual collective phenomena Characteristics • learned • collective • symbolic • structured • persistent • dynamic

  3. Culture spheres • national cultures • industrial cultures • functional cultures • professional cultures • corporate cultures • personal cultures

  4. Culture – a integrated system • symbols, behavior norms, rituals • Cultural values, beliefs, attitudes Culture components: • language • ethnicity • religion • political institutions • economic standards

  5. Cultural dimensions – Geert Hofstede: • Power Distance • Individualism vs. collectivism • Masculinity vs. Feminity • Uncertainty Avoidance • Time Orientation

  6. Cultural dimensions– Fons Trompenaars: • Universalism vs. Particularism • Individualism vs. Collectivism • Equality vs. Hierarchy • Sequential vs. Synchronic • Inner –directed vs. Outer-directed • Specific vs. Diffuse • Neutral vs. Affective • Achievement vs.Ascription

  7. 2. Corporate culture Corporate culture elements: • Behavior • Norms • Dominant values • Company “philosophy” • Rules • Organizational climate Corporate culture types (Trompenaars): - power oriented culture (FAMILY) - role oriented culture (EIFFEL TOWER) - project oriented culture (GUIDED MISSILE) - fulfillment oriented culture (INCUBATOR)

  8. Corporate culture approach: - ethnocentric mentality - policentric mentality - centrocentric mentality - geocentric mentality Cultural Tipologies • Monolitic companies • Pluricultural companies • Multicultural companies

  9. Factorswhichinfluence the cultural typology of companies: • Acculturation type • Integration degree • Discrimination degree • Identification degree

  10. Culture influences on management • Centralized vs. decentralized decision making • Safety vs. risk • Individual vs. group rewards • Informal vs. formal procedures • High vs. low organizational loyalty • Cooperation vs. competition • Short term vs. long term horizons • Stability vs. innovation

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