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Exploring the Evolution of the Music Industry: Insights from a Veteran Manager

Delve into the transformative journey of the music industry from vinyl and cassette tapes to digital formats. This retrospective highlights key milestones from the 1970s to the early 2000s, showcasing the pivotal roles played by major labels like CBS Records and Virgin, and the birth of digital music platforms. Discover the strategic insights gained from a career spent in management at prestigious companies and initiatives like Musicbrigade. The narrative emphasizes the importance of artist promotion, embracing innovation, and building community connections to successfully navigate this ever-evolving landscape.

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Exploring the Evolution of the Music Industry: Insights from a Veteran Manager

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  1. 12 oktober 2014

  2. Varför ska jag prata om musik industrin ?? Zappa Ibiza

  3. CBS Records Sweden Int. Manager 1978 - 1983 Vinyl & MC 3

  4. Virgin Records Scandinavia CEO 1983 - 2000 CD & Minidisc & Digital tape 4

  5. MUSICBRIGADE – The Home Of Music Videos Grundare, delägare och styrelseledamot 1999-2008 Digital music Web Mobilt DRM Mp3 WMP WMV www.musicbrigade.com

  6. Music video partners: AOL UK, 3, Telenor, M6 France, RTL Tyskland, Channel 4...

  7. Vi var för tidigt in i framtiden! • Musicbrigade is approved supplier to Ericsson´s WCDMA 3G customers worldwide • Musicbrigade has developed wireless interfaces for demo purposes for Ericsson Radio Systems (S), Compaq (S) and Fujitsu-Siemens (D). Fujitsu-Siemens at CeBit, Hannover, in March 2002

  8. 1999-2008

  9. Svensk (kommersiell) Musik Industri Skivbolag Producenter Musikförlag Agenter Bokare Live Artister Musiker Export Music Sweden AB • Live Nation 75% • United Stage • AEG Live • The Agency • 4 major labels 75% • 6 indie labels 20% • 1000+ labels 5% • 4 major publ 80% • 10 indie publ15% • 1000+ publ 5 %

  10. Svensk skiv industri: • Universal 25% (ENS distribution) • Sony 24% (ENS distribution) • EMI 15% (ENS distribution) • Warner 15% (tysk distribution) • Independents 21% : • Bonnier Amigo Music Group (egen distribution) • Playground Music (ENS distribution) • Razzia / Blixten & Co • Labrador • Service • Bad Taste Records • Dolores Records (del av Virgin/EMI = indiecred) • Diesel Music (del av Playground = indiecred) • Border Music (mer av distributör) (egen distribution) • CDA konstmusik statligt stöd (egen distribution) Export Music Sweden AB

  11. Export Music Sweden AB

  12. Svensk musik förlags industri: • Universal Music Publishing 25% • Sony/ATV Music Publishing 10% • EMI Music Publishing 22% • Warner/Chappell Music 15% • Independents 28% : • Bonnier Music Publishing • Playground Music Publishing • Razzia / Blixten & Co Musikförlag • och många småförlag Export Music Sweden AB

  13. Svensk Musik Industri bransch organisationer IFPI STIM SAMI Live scenen Export Music Sweden AB • Musikerförbundet • Nalen, Storan • DigFi • Major labels • SOM • utanför • The Swedish Model • SMFF • SKAP • SwedMic • FST

  14. Recording Contract noteringar: • - Territory: • ”The World and any part of the Universe that may from time to time be visited by mankind”. • Territory: • ”New artist introduction prize” (Japan) • Digital music royalty accounting: • ”…as cd single sales…”

  15. Skivbolag = bank ? 360 graders affärsmodell ? Partnerskap ? Export Music Sweden AB

  16. Fokusera på musiken : 4 låtar • När du märks – lägg ut fler låtar • Gör musiken tillgänglig – kör download på myspace • Jobba interaktivt online och prata INTE ner på dina • fans • Be inte fans att pusha dig hårt • Jaga inte den traditionella mediat • Bygg en klubb – en community Export Music Sweden AB

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