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The Evolution of Agricultural Communications: A Historical Overview

Agriculture is fundamental to national welfare, and effective communication about it is crucial. This overview traces the evolution of agricultural communications from the early 1700s to the present, highlighting key developments such as the first agricultural journalism course, the rise of agricultural magazines, and the advent of technology like radio and computers. The sector's reliance on various media, including newspapers and television, has transformed how agricultural information is conveyed. Understanding this history helps illuminate current trends and strategies in effectively communicating agriculture to diverse audiences.

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The Evolution of Agricultural Communications: A Historical Overview

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  1. History “It will not be doubted that with reference either to individual or national welfare, agriculture is of primary importance.” – President George Washington

  2. Agricultural Communications “The exchange of information about the agricultural and natural resources industries through effective and efficient media, such as newspapers, magazines, television, radio and the web, to reach appropriate audiences.” (Telg & Irani, 2012)

  3. Communicating Agriculture The field of agricultural communications stems from a need toprovide the public with an understanding of the people and processes that produce food and fiber.

  4. Cultivating Communication Early 1900s 1800s 1940s & 1950s 1700s • First agricultural journalism course taught at Iowa State University • Word of mouth communication between farmers • Agricultural magazines and journals circulated • Television increases in popularity 1840s & 1850s 1920s Late 1700s 1980s to 2000s • Computers dramatically changed the delivery of agriculture messages • Scientists in colleges of agriculture began writing for publications • Radio becomes agricultural news medium • Newspapers began encouraging articles on farming

  5. Communicating positive messages about agriculture to consumers, lawmakers and others who impact agricultural policy makers What’s Trending

  6. Let’s Review! • What is agricultural communications? • Where did the field of agricultural communications originate?

  7. Let’s Review! • What types of media are used to communicate about agriculture? • How did farmers communicate in the 1700s?

  8. Let’s Review! • What has dramatically changed the delivery of agricultural messages • What is the current focus for communicating agriculture?

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