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Strategic Consulting for Direct Marketing Success

With over 25 years of experience in business leadership and consulting, Coy ClementDIRECT, Inc. offers expert services in direct marketing, customer relationship management, and strategic planning to drive sales and engagement for businesses. Coy's insights on principles like measurement, planning, and execution can be applied across various sectors, from nonprofits to corporations. Specific issues addressed include governance, privacy compliance, and online data security. This concise and informative read provides valuable tips for enhancing marketing strategies and decision-making processes.

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Strategic Consulting for Direct Marketing Success

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  1. Introduction Coy Clement clementDIRECT, Inc.

  2. Background • 25+ years experience as business exec • Radio Shack & Tandy Corporation • General Mills – Eddie Bauer, Talbots, Izod, Footjoy • Turnarounds & Startups – Leichtung Workshops/Improvements • Private equity & Investment • 14 years as a consultant • Corporate:J. Crew, Disney, Hewlett Packard, Wyeth Pharmaceuticals, Procter & Gamble; LEGO • Small/privately owned – Patagonia, Vermont Country Store, Mrs. Fields, LEM Products, Weissman’s • Non-profit – National Geographic, National Wildlife Federation, Procter & Gamble Foundation, Orton Family Foundation

  3. What I do for a living • Consulting • Direct marketing • Helping businesses sell stuff • Creating retail & web traffic • Customer relationship management/database • Building loyalty & engagement • Stimulating shopping • Strategy • Strategic planning & review • Governance • Mergers, acquisitions & investment

  4. What principles may apply to you? • Everyone is a direct marketer (whether you know it or not) • What works for people who sell things often works for non-profits, too • Measuring matters – what works is not just an opinion • Disciplined planning, execution & measurement works everywhere

  5. Specific issues • Planning & strategy • Governance • Privacy & legal compliance • Need for clear policies • Online • Children • Email unsubscribe & management • Twitter & other social media • Data security

  6. What (little)I know about social work 2012 MSW

  7. What (little)I know about social work

  8. Questions?

  9. A quick read • Organizations tend to talk in bureaucratese & to posture for their core audience • What are you saying that isn’t true for every other non-profit? • Book is only 67 pages

  10. Don’t say I didn’t warn you • A good book for those who practice presentation without a license The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking

  11. Coy Clement clementDIRECT, Inc.

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