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UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT. Strategic Episodes. Kenya Airways Equity Bank Mumias Sugar Company. Fast Foods - Steers - Nandos Radio stations - Kameme - Kiss FM, Classic FM, - Kenya Broadcasting Corporation. Tertiary Education (Competition)

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UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

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  1. UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

  2. Strategic Episodes • Kenya Airways • Equity Bank • Mumias Sugar Company

  3. Fast Foods - Steers - Nandos • Radio stations - Kameme - Kiss FM, Classic FM, - Kenya Broadcasting Corporation

  4. Tertiary Education (Competition) - UON vs Private Universities - UON vs Public Universities

  5. Public Transport - Akamba Public Road Services - Coast Bus - Jogoo Kimakia - Benways - Shaggy - Mbukinya Enterprise

  6. The External Environment • Environmental changes shape opportunities and challenges facing organizations in Kenya. • Need to adjust to these changes to remain successful in future. • Nature of environmental changes:- Global, regional, national (local).

  7. ORGANIZATION – ENVIRONMENT INTERFACE • Customers • Government • Competitors • Technology, etc. INPUT THROUGHPUT OUTPUT ENVIRONMENT

  8. The External Environment • What is the direction of change? • What is the speed of change? • What is the response capability of my company • What is my company doing about these changes?

  9. Reforms in Kenya • Interventionist Economic System • Free Market, Competitive System - Liberalization - Deregulation - Price decontrol - Privatization

  10. Reactions of Kenyan Companies to Changing Conditions • Lay offs and sackings • Cutting costs • Reorganizing the marketing department • Adjusting target markets • Diversification • Developing new products and services

  11. Marketing gimmicks • Exports • Small is ‘beautiful’ • Price cuts • Corruption • Migration

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