Michael Dell

1. Michael Dell Erica Manning

2. Dell Computer Corporation • Michael Dell began a new way of looking at and manufacturing computers with his company Dell Computer Corporation, one of the largest PC manufacturers in the world. • As a college student, Dell was interested in how computers were made and the demand that would be coming. • Inspired by this, he decided to take the marketplace by storm.

3. Michael Dell’s Initiative • He initiated a new way of putting computers together and through that, he completely changed the growing industry. He took a passion and turned it into his career.

4. Doing for Others • His company has been able to give life to new companies and new means of putting technology out into the world.

5. How it all Started • The industry changing work he put together began by him taking apart an IBM computer. • He saw how the computer was built and created his own process that was much more efficient.

6. Marketing Strategy • He created a brilliant marketing model by taking out the middleman of selling. • He sold directly to his customers. • Dell started this trend of buying/selling directly with his ‘direct model’; this soon began developing the industry into how it looks today.

7. The Mission • The mission under the Dell logo, “Yours is here” completely summarizes the original goal of Dell Computer Corporation. Dell individually sought to make made-to-order computers as well as directly serve his customers. This kind of personalization was a game changer for consumers looking for a computer.

8. Dell Today • Still to this day he states that his two inspirations were, “my own kind of curiosity about technology and what it could do for people (Dell).” • Aside from customers, Dell also didn’t take his time working his way to the top. • He knew that, “all windows of opportunity eventually close” and he wanted to get his foot in the door, so to speak (Dell). • Back in the 90’s he was able to answer what most people were looking for.

9. Dell’s Awards Just to name a few… • The Boston College Center for Corporate Citizenship and Reputation Institute included Dell in a new ranking of the top 50 companies in the United States that the public distinguishes for corporate social responsibility. • Dell was honored to receive the 2005 Secretary of Labor's Opportunity Award . This is the highest award given by the Department of Labor to federal contractors for their voluntary diversity efforts. • The Financial Timesnewspaper in 2005 ranked Dell 11th overall among the world's most respected companies and fourth overall in the world's most respected IT companies. • Fortune magazine in 2005 named Dell as America's "Most Admired" Company and No. 3 worldwide.

10. Resources • http://utlea.org/uteweek-keynotes/ • http://www.csmonitor.com/var/ezflow_site/storage/images/media/content/2012/0822-michaeldell/13526446-1-eng-US/0822-michaeldell_full_600.jpg • http://www.ftei.com/wp-content/uploads/2013/11/Forbes-cvr.png • https://www.evertek.com/imageshare/8/300x300/8215-MUB-MAR-1B-unit.jpg • http://www.mindsetcomputerrepairs.com/graphics/pc-video-cards-21.jpg • http://www.mosbybuildingarts.com/blog/wp-content/uploads/door-to-door-salesman.jpg • http://www1.euro.dell.com/content/topics/global.aspx/about_dell/values/diversity/awards?c=eu&l=en • https://youthbuild.org/sites/default/files/news/2014/08/9473/dol-banner-500pxw.png • http://www.writework.com/essay/case-history-dell-case-study-has-been-created-author-analy • http://www.emergingstars.com/success-stories/how-michael-dell-transformed-industry • http://www.chicagotribune.com/bluesky/hub/chi-inc-michael-dell-entrepreneur-bsi-hub-story.html#page=1 • http://www.dell.com/learn/us/en/uscorp1/bios/michael-dell-bio