Twitter

1. Twitter

2. Housekeeping • This presentation is available online. • This presentation is interactive, you will need your phone • We will be available for questions afterwards

3. Win a Free Book • We will watch Twitter for the first message from this group. • If you’re already on Twitter and you win, we’ll also give a book to the first NEW user.

4. Win a Free Book • Send a text message to 40404 which says “At #FBChamber Twitter talk from @lach & @coach4growth” • You will receive a reply from Twitter • Reply with “Signup” • You will receive a reply from Twitter • Reply with the username you want • You’re done!

5. Tribes? • “Lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea.” • Everyone who played along gets a free copy of Seth’s newest e-book: “What matters now” • Page 47, by Gary “Vay-ner-chuck” speaks about the importance of Social Media

6. Origins • Founded in 2006 • Asked “What are you doing?” • Informal and short, it lives between blog posts (informal, long) and emails (formal, long) • Can be updated by phone, email, rss, web, Facebook, your thoughts…

8. 40 Million! Timeline 2006 2007 2008 2009 2010

9. Usage • Twitter now has over 40 million users • Would be the most populous state in the US • Less than half of Twitter users use Twitter.com • If Twitter were a country, it would be the 32nd largest… 10% more populous than Canada.

10. Demographics

11. Tweet-speak RT @reply #hashtag http://is.gd/12G56

12. @ Mentions • Mentions are designated with the at sign • A mention is directed toward a particular user, but still public • You can mention multiple users in a single post • Short twitter names help you get mentioned more

13. RT Re-Tweets • Re-Tweets are market with a “RT” and a mention of the Twitter user • Re-Tweets are like forwards, they mention a user, but are displayed for your followers • Keep your updates short if you want to get re-tweeted.

14. # Hashtags • Categories are called “Hashtags” • The pound sign is prefixed to a single word to create a tag • The pound sign is called the hash mark in English, hence Hashtag. • Hashtags were invented during the San Diego wildfires

15. Tiny Urls • Because of the character restriction, users had to get creative • Services convert long urls to short urls • http://www.washingtontimes.com/news/2009/dec/15/three-taxing-temptations/ becomeshttp://bit.ly/70djLG • Use bit.ly which provides performance reports and analytics

16. Tweet Shrinking • Because you are limited to 140 characters, sometimes it is useful to shorten your tweets. • ‘cause u r limited 2 140 chars, it’s useful 2 shortn ur tweets. • TweetShrink.com will shorten for you • TweetDeck has shrinking built in • Avoid shrinking, be succinct instead • Character limits make shortening necessary.

17. Twitter Talk

18. Social Media Ethos • Communication needs to be • Direct • Transparent • Fast • No more press-release-speak • A headline is not a tweet • It is up to you to be transparent • Reply directly to conversations

19. Social Media Ethos • Speak in first person • Identify yourself • Reply to conversations • Don’t spam • Contribute and promote • Retweet whenever you can

20. Rumor Control • Engage directly • Reply with facts • Link to pertinent information • Learn and use hashtags • Keep your ear to the ground

21. Contest Tweet whether you are in a popular or niche demographic for Twitter, tag it with #demographics

22. Established Brands

23. Comcast

24. Starbucks

25. NASA

26. Ellen DeGeneres

27. Ashton Kutcher

28. FBC OEM

29. Emerging Brands

30. iJustine

31. Wait… what? Who the heck is “iJustine?”

32. iJustine • 300 page phone bill • YouTube • Twitter • NPR • ATT New billing format

33. Local Brands

34. Sugar Land Spec’s Coffee Groundz Fort Bend ISD 39 News Missouri City Only Katy HWY 59 KTRK KHOU KPRC Fort Bend Rotary

35. Contest Follow Fort Bend county OEM (fbcoem) by tweeting “follow fbcoem” Mention FBCOEM in a tweet about this seminar

36. Application for You

37. Application for Small Business • Glenn, your slides go here… I included one below on “lists.”

38. Lists • Lists are groups of Twitter users • Lists are created by users • Lists can be followed, instead of following everyone in the list • You can maintain a list of “customers,” people will want to be on the list • You can maintain a list of SMEs in your industry which customers will follow • You may get listed, allowing you to see how others are categorizing you • You can follow SME lists to keep up on industry trends • @Scobleizer/venture-capitalists

39. Searching and Monitoring • TweetDeck custom columns • NutShellMail • http://search.twitter.com • Tag yourself • Search for misspellings • Reply to mentions

40. More Resources

41. Resources • Mashable Twitter Guide Book • http://mashable.com/2009/08/05/twitter-guide-book-download/ • Mashable’s Twitter Page • http://mashable.com/tag/twitter/ • Twitter in Plain English • http://www.commoncraft.com/Twitter

42. Twitter Applications • Computer • TweetDeck • BlackBerry • Open Beak • iPhone • Tweetie • Android • TwitDroid

43. Questions

44. Contact Us Glenn Smith The Growth Coach Phone: +1 281 841-6680 Email: g.smith@thegrowthcoach.com Web: http://www.thegrowthcoachhouston.com/ Lach Mullen Fort Bend County OEM Phone: +1 832 361-9978 Email: lachlan.mullen@co.fort-bend.tx.us Web: http://www.fbcoem.org/

45. Bibliography • http://www.techcrunch.com/2009/06/10/the-more-followers-you-have-the-more-you-tweet-or-is-it-the-other-way-around/ • http://mashable.com/2009/11/04/twitter-lists-uses/ • http://gizmodo.com/5135117/iphone-twitter-app-battlemodo-best-and-worst-twitter-apps-for-iphone • http://en.wikipedia.org/wiki/Justine_Ezarik • http://en.wikipedia.org/wiki/List_of_U.S._states_and_territories_by_population • http://www.istrategylabs.com/2009/02/twitter-2009-demographics-and-statistics/ • http://www.sysomos.com/insidetwitter/