1. ManagingSocialMediaNetworks Withthenumberofsocialmediausersexponentiallyincreasingeveryyear,businessesaremakingthemselvesvisibleineveryplatformavailable.FacebookhasPages,LinkedInhasBusiness Solutions,evenInstagramhasstartedpostingsponsoredimagesthatarelinkedtoacorporateInstagramaccountoritsofficialwebpage,makingsocialmediamarketinganimperative componentinbrandbuilding. PhotoSource:PeopleBulletin (http://www.peoplebulletin.com/wp-content/uploads/2013/03/social-media1.jpg) Havingamultitudeofplatformstomaintain,businessesmustbecomeawareoftheirexposuretotheirtargetmarket.Afterall,multiplechannelsmeanmultipleaccess.Itisimportantthatallthese newchannelsarewelltendedtoandproperlyrepresentthebrand. Herearefoursimplewaystomaintainyoursocialmedianetworks: 1.Beconsistent. Createaregularscheduleforpostingcontent.Byputtingtogetherasocialmediaplan,youare givingyourconsumersahabittofollow.Moreover,responsesforeachdayorschedulewillexhibitwhichproducts,services,ortypeofcontentyouraudiencerespondwarmlytoo.Forexample: SocialMediaPlanforRJGuitarStore Anotheradvantageforhavingamediaplanisthatyourbrandremainsaccessible.Followingthroughthisplanwillensurethatyoudon’tdisappearonyouraudienceforlongperiodsoftime. Afterall,themaingoalofbeingonsocialmediaisyouraccessibility.

2. Listenandrespond. 2. PhotoSource:Myria (http://myria.com/wp-content/uploads/woman-on-phone-and-on-laptop-computer.jpg) Digitalmarketingexpertshaveoftenhighlightedthekeytohavingasuccessfulsocialmedia campaign:listening.Joinyouraudience’sdiscussionsandrespondtothem.Haveacomplaint? Acknowledgeandfollowthrough.Haveasuggestion? Thankthem.Constantvaluableinteraction withyouraudienceestablishesrapportandbuildscommunity.Plus,theirresponsesalsoprovidefeedbackonproductsandservices.Itmightevenbemoreeffectivethanputtingoutanaftersale survey. 3.Focusonquality. Artandcopyaremoreoftennotpartofabusiness’prioritylist,butitshouldbenotedthatdesign elementsmakeupalargepartofaudience’srecallofaproductorbrand.Establishyourtoneand colors,andstickwithit.Haphazardlydonepostsnotonlylookamateur,theyalsoappear unprofessional.Socialmediapoststhatseemtobeanafterthoughtarepoorrepresentationsofyourbusinesses.Infact,thebadonessometimeslastlonger.

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