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Marketing Management

Marketing Management. The creation of a curbside restaurant selling rice balls. Professor ： 張力元 Student ： 朱雲弘 9631520. Outline. 1. Product and Price Review 2. Revenue, Variable Cost, Fix Cost, and Condition 3. Breakeven-point (every month) 4. One year net income

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Marketing Management

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  1. Marketing Management The creation of a curbside restaurant selling rice balls. Professor：張力元 Student：朱雲弘 9631520

  2. Outline 1. Product and Price Review 2. Revenue, Variable Cost, Fix Cost, and Condition 3. Breakeven-point (every month) 4. One year net income 5. Future Develop and Profit Anticipated 6. The name brand of the high quality ingredients 7. The key aspect of the project 8. Store Design and Uniform

  3. 1. Product and Price Review • The menu consists of rice balls (two varieties) and drinks. (three types – coffee, tea, soy bean milk) • For the coffee and tea, there is an option to add milk. • The price is $50NT for rice ball and a drink. (combo) • The price is $25NT for rice ball. • The price is $25NT for a drink.

  4. 2. Revenue, Variable Cost, Fix Cost, and Condition • Revenue： Rice balls：@$25NT Drinks：@$25NT Combo：@$50NT • VC： Rice：@$5NT Pickles：@$5NT Egg：@$5NT Powdered meat and Fried bread stick：@$5NT Coffee, tea, soybean milk：@$5NT

  5. 2. Revenue, Variable Cost, Fix Cost, and Condition • FC： Roadside stand：$10,000NT Signage：$2,000 NT Gas bottle lighting：$2,000 NT License：$2,000 NT Uniform：$4,000 NT Cooking equipment：$5,000 NT TFC = $25,000 NT

  6. 2. Revenue, Variable Cost, Fix Cost, and Condition • Condition： (1) Interest rate：5％, TFC = 25,000*(1+5%) = 26,250 (2) 6 days a week, including 5 bad days and 1 good day (3) Bad days sell 50 units, and good days sell 100 units. (4) Everyday sells 50% rice balls or drinks and 50% combo.

  7. 3. Breakeven-point (every month) • TR = @50*1/2Q + @25*1/2Q • TVC = @25*1/2Q + @20*1/2Q • TFC = 26,250 (every month = 26,250/12 = 2,187.5) • TR = TVC+TFC => @50*1/2Q + @25*1/2Q = @25*1/2Q + @20*1/2Q + 26,250/12 => Q ≒ 146

  8. P TR TC Breakeven-point 5,475 TVC TFC 2,187.5 Q 0 58.3 97.2 146 Figure 1：Breakeven-point (every month)

  9. 4. One year net income • One year including 260 bad days and 52 good days • TR = 260*(@50*25+@25*25) + 52*(@50*50+@25*50) = 682,500 • TC = 260*(@25*25+@20*25) + 52*(@25*50+@20*50) + 26,250 = 435,750 • NI = 682,500 - 435,750 = 246,750 • (Net Income Ratio = 246,750/682,500 = 36.15%)

  10. 5. Future Develop and Profit Anticipated • Let the customer have more choices. • change the curbside sale to the shop sale • ten rice ball shops in the fifth year's end • If the net income ratio will be increase to 50% in the fifth year, the net income is 7,076,160 in the fifth year.

  11. From 1：The turnover, net income ratio, and net income year-to-year

  12. Figure 2：The turnover and net income year-to-year

  13. 6. The name brand of the high quality ingredients Picture 1：Chi-Shang rice Picture 2：Hakka pickles Picture 3：organic chicken egg Picture 4：Hsin Dong Yang powdered meat

  14. 6. The name brand of the high quality ingredients Picture 5：fresh fried bread stick Picture 6：Jamaica Blue Mountain coffee Picture 7：Assam black tea Picture 8：Lin Fong Ying milk

  15. 7. The key aspect of the project • use the high quality ingredients to output the rice ball • has a sanitation certificate • give the best rice ball to customers

  16. Rice Ball & Drink Mr. Delicious 8. Store Design and Uniform • Store Design：

  17. Mr. Delicious Rice Ball Drink 8. Store Design and Uniform • Uniform：

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