Proposal Packaging Trends

1. Proposal Packaging Trends Presented by: Tom deVenny Owner of Tom deVenny Company 6th Annual Southern Proposal Accents Conference March 1, 2002

2. Impact of Technology • Computers on every desk • Software making text & graphics easy to produce • PowerPoint & MS Word

3. Impact of Technology Internet has brought collaboration from the world

4. Impact of Technology • Low cost scanners & digital cameras • Providing greater content choices • Scanning images/logos from collateral brochures

5. Impact of Technology • Low cost color printers • Text with more graphics and photos • RFQ/RFP covers – more graphics, logos and photos – up to 23” wide

6. Impact of Technology • Technology has impacted the output of: • Text Content • More color highlighting • More color charts • RFP Covers • Company logos added • Images of products Except

7. Proposal Packaging Not much has change here: Same old vinyl binder Round or straight rings Typical RFP/RFQ?

8. Proposal Packaging Today • Packaging is manufactured by two types of companies • Companies aim at the mass market • Office Depot, Office Max, Corporate Express general office supplier • Custom Packaging • Advertising agency, designers and marketing communications

9. Proposal Packaging Today • Mass market manufactures are starting to recognize the needs for proposal packaging • New overlay binders for 8 ½” x 11” cover inserts • New ways to hold paper and media • Mass Market: • Office Depot • Office Max • General Office

10. New Vinyl binders for Proposals 8 ½” x 11” Cover insert, • Mass Market: • Office Depot • Office Max • General Office Standard sheet can slide within cover Holds Standard sheet – no sliding

11. New Materials for Binders • Mass Market: • Office Depot • Office Max • General Office New clear and translucent plastics and polypropylene

12. New Ways to attach paper & media 3 ring binder, multi-pockets for charts & photos • Mass Market: • Office Depot • Office Max • General Office Snap Apart plastic rings

13. New Ways to attach paper & media Media with paper clip holder Clip board to hold paper inserts into binder • Mass Market: • Office Depot • Office Max • General Office No rings or metal, just hold standard sheets

14. Custom Market Slow to react action Proposal Packaging Needs • New Products and ideas driven by: • Input from advertising, designers, marketing communications • High on graphic style – low on functionality needs • Slow to react to vertical markets needs, like proposals – little input • Custom Market: • Advertising • Designers • MARCOM

15. What is currently offered to the Proposal Market • Custom printed or silk-screen with company colors and logos • Made out of paperboard or vinyl or high-end vinyl (leather looking) • Labeling concepts to address instant RFQ information and logos • Custom Market: • Advertising • Designers • MARCOM

16. What is currently offered to the Proposal Market Past: Corporate Identity one family of packages for all needs Future: Moving to Corporate Image with individual identity • Custom Market: • Advertising • Designers • MARCOM One time pre-printed labels for customer logos – today market is changing too fast

17. What is currently offered to the Proposal Market Labeling concept to individual RFQ/RFP information Executive summary with high-end vinyl material – foil stamp • Custom Market: • Advertising • Designers • MARCOM Executive binder with high-end vinyl, foil stamp, painted rings

18. What is currently offered to the Proposal Market • Slow to react to limited text and needs to hold media • Some off-the-shelf ways work with custom or vinyl packaging • 3 ring media holder “sheet protectors” • Custom Market: • Advertising • Designers • MARCOM Vinyl self-adhesive trays attach to the binder

19. Where the Custom Market is going • More Customization with ability to insert covers from color printers. • Custom printed binders merging technology of vinyl and paper to form inserts • Round back spines for larger cover images • Clear or translucent materials with insert capabilities. • Playing catch up to mass market • Custom Market: • Advertising • Designers • MARCOM

20. Where the Custom Market is going Binder taking advantage of front cover, spine and back to display cover insert • Custom Market: • Advertising • Designers • MARCOM $400 printer can print up to 23” photo quality

21. Where the Custom Market is going Custom market offering standard insert with your choice of vinyl colors and decorations • Custom Market: • Advertising • Designers • MARCOM More “poly” clear with color packaging CD ROM label becomes RFP message

22. The Future of Packaging Addressing JIT small quantities needs of Proposal Packaging Direct from Computer-Internet-Printer-Binder Technology is there! Manufacturer has to put it together – occurring in other areas –business cards • Custom Market: • Advertising • Designers • MARCOM

23. Getting the Proposal there! • After the proposal is done & ready to ship • How to ship the proposal is some times not consider important. • But what happens if it arrives in pieces • What effect does that have? • How many hours and dollars go into the RFP maybe lost? Custom Market:

24. Getting the Proposal there! Custom or standard boxes with packing or foam materials can go a long with Custom Market: