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Smartphones in Business

Smartphones in Business. Presented by Nikki Davis Prepared for Dr. Mark Hearn BA 501-01 Organizational Communications Online Fall 2009. Smartphones in Business Overview. What is a Smartphone History of Hand-held Devices Applications for Business Smartphone Data Success Stories.

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Smartphones in Business

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  1. Smartphones in Business Presented by Nikki Davis Prepared for Dr. Mark Hearn BA 501-01 Organizational Communications Online Fall 2009

  2. Smartphones in BusinessOverview • What is a Smartphone • History of Hand-held Devices • Applications for Business • Smartphone Data • Success Stories Nikki Davis BA 501-01 Org Com WWW Fall 2009

  3. What is a Smartphone Mobile Phone PC Functionality Internet Email Application software MP3 player Camera USB connector Nikki Davis BA 501-01 Org Com WWW Fall 2009

  4. History of Smartphones First Smartphones First App Stores Nikki Davis BA 501-01 Org Com WWW Fall 2009

  5. The History of Smartphones • First Smartphones • -Simon, 1992 • -Nokia Communicator, 1996 Simon Nokia Communicator Nikki Davis BA 501-01 Org Com WWW Fall 2009

  6. History of Smartphones • First App Stores • -Apple, 2008 • -Blackberry App World, 2009 Apple’s App Store Nikki Davis BA 501-01 Org Com WWW Fall 2009

  7. Business Applications Bustling App economy creating entrepreneurs fortunes and changing way business gets done Nikki Davis BA 501-01 Org Com WWW Fall 2009

  8. Applications for Business LinkedIn -Professional networks Analytics App -View and build reports Cisco WebEx Meeting -Web meetings Voice Broadcast -Audio content Nikki Davis BA 501-01 Org Com WWW Fall 2009

  9. Applications for Business Oracle Business Indicators -FIN, HR, Supply Chain Analytics InerTrak -Manage Time and Rates iShare -Access to Corporate Documents SalesForce -View and Edit Sales Information Nikki Davis BA 501-01 Org Com WWW Fall 2009

  10. Unit Shipment Forecast Global Smartphone 2006-2013 Millions of Units Nikki Davis BA 501-01 Org Com WWW Fall 2009

  11. Current Global SalesSmartphone Q2 2009 Nikki Davis BA 501-01 Org Com WWW Fall 2009

  12. Success with SmartphonesTOMS Shoes • TOMS Shoes • -Online shoe retailer • -Donates shoes to children • TOMS Shoes Operations • -Mobile marketing • -Social networking • -Text messaging • -Emails Blake Mycoskie Founder/Chief of TOMS Shoes, Inc Nikki Davis BA 501-01 Org Com WWW Fall 2009

  13. Success with Smartphone'sAnheuser Busch • Target Market • -Majority of customers mobile savvy • Mobile Marketing - Text to Win • -Lowers costs • -Increase in-store promotions • -Drive up additional sales • -Continuous customer dialogues • -Quicker response Nikki Davis BA 501-01 Org Com WWW Fall 2009

  14. Smartphone Summary Mobile Phone Smartphone Apps Text Mess Efficient in Business Emails Nikki Davis BA 501-01 Org Com WWW Fall 2009

  15. Smartphones Summary • What is a Smartphone • History of Hand-held Devices • Applications for Business • Smartphone Data • Success Stories Samsung SGH-i560 Nikki Davis BA 501-01 Org Com WWW Fall 2009

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