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Farming Your Database

Farming Your Database

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Farming Your Database

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  1. Farming Your Database

  2. We are in the “Marketing To Our Database” business, not the “Real Estate Business”

  3. Marketing To Your Database • Call 3 Times / Year • Email Automatically 1 / Week • Snail Mail 1 / Month

  4. Call 3 Times / Year(Voice Mail Script 70% of the time) “Hey this is <insert name> from <insert company>. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. If you ever have any real estate or mortgage questions, or would like to report on home prices in your neighborhood please give me a buzz. By the way, I was just looking at some home values in your area and I think you will be pleased with what I have to show you. The best number to reach me at is <insert phone number>. Hope all is well, and hope to talk to you soon. Oh, also, if you have any friends or family members that could use some honest help, just give me a call about that too, I would be honored to help out. I’ll talk to you when you call back. Bye.”

  5. Call 3 Times / Year(Live Answer) “Hey this is <insert name> from <insert company>. I helped you with buying / selling your home in the past. I just wanted to give you a quick thanks for letting me help out. How are you guys doing? <pause for answer and give an appropriate response> If you ever have any real estate or mortgage questions, please give me a buzz. If you will grab a pen, I’ll give you my number. <give time for them to get a pen> The best number to reach me at is <insert phone number>. Hope all is well, and hope to talk to you soon. Oh, also, do you have any friends or family members that are looking to buy, sell, or refinance a home and could use some honest help? <pause for answer>. Can I count on you to give me a call when you do? I would be honored to help out. I’ll talk to you when you call back. Bye.”

  6. What About People That You Haven’t Spoken To In A Few Years…… People think about you a whole lot less than you think they do. Just call them!!

  7. Put The Date And Times For Your 3 Calls This Year In Your Calendar Today • Target your 3 calls for when people are buying / selling homes in your area Spring and Summer particularly Time Change is a good call Closing Date Anniversary Birthday

  8. If You Have More Than 300 People In Your Database Use PhoneBurner.com

  9. Imagine what your business would look like if you made an additional 300 calls a month, and it all took a total of about 5 hours or about 1 hour and 15 minutes a week!!!!

  10. Email Your Database Once Per Week • Don’t send Real Estate info ALL the time (it’s boring) • Video Marketing (the social lubricant)What’s happening in Tampa BaySmartphoneYouTubeNo editingShort call to action at the very end

  11. Video Marketing Email • Record video on smartphone • Upload to YouTube • Grab link to “share” off of YouTube • Email out to your database

  12. Example of Video Email Subject: see you this weekend? Wait till you see what I found that is going on in Tampa Bay this weekend. Go Here to see the short 2 minute video.See ya out on the town!Carl

  13. Keep It Simple!! • 1 shot • No editing • No bumper music • Shoot outside around a “nature scene” or in front of one of your listings. • Post on YouTube • Video Sandwich

  14. Video Sandwich Your Intro “Viral Video” Your Call To Action

  15. Don’t Spend Hours Wasting Your TimeWhen You Can Farm This Stuff Out

  16. What Do You Need For Your 1st Video? • Smart Phone • What To Say • Where To Post • Email It Out

  17. Super cool to do in combination with your loan officer Do Video Sandwich with your loan officer & Then send to Insurance company database…..

  18. Snail Mail Monthly Mailer • I like you • Superman letter • I like you • I’m a real person, just like you • I like you • Superman letter • I like you • I’m a real person, just like you • I like you • Superman letter • I like you • I’m a real person, just like you

  19. I Like You

  20. How Do We Measure Success With Emailing? 14% Open Rate is the initial goal Getting your openers to follow your call to action is the final goal

  21. How Often Should You Email • If you write crap…. Never! • If you bring $100 bills…. Every Day!

  22. Focus On The Fans • Some will opt out • Get a “Yes” or a “No”…There is no money in the “Maybes” • Don’t leave all the wealth on the table based on the fear that “everybody is opting out”!!!

  23. Marketing To Your Database • Call 3 Times / Year • Email Automatically 1 / Week • Snail Mail 1 / Month

  24. To get a copy of this PowerPoint or the recording to this class, contact the loan professional that sent you here.