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Market Min e d

Market Min e d. TEAM PURPLE. 1. Customer Segments. Target customer – individuals who plan and execute marketing activities through YouTube Relative newcomers & aspirants interested in influenced-based marketing Experienced individuals Employers that employ these individuals

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Market Min e d

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Presentation Transcript

  1. Market Mined TEAM PURPLE

  2. 1. Customer Segments • Target customer – individuals who plan and execute marketing activities through YouTube • Relative newcomers & aspirants interested in influenced-based marketing • Experienced individuals • Employers that employ these individuals • Influencers on youtube

  3. 2. Value Proposition • To improve the market reach and effectiveness of advertising spend by connecting online marketeers with influencers, creating a new advertising channel • To increase the power of influencers • “Work around” ad blockers

  4. 3. Customer relationship • Accreditation with open badges, online training and ongoing behavior based assessment • Google – sells advertising • Organisations who buy advertising • Professionals who execute the advertising • Influencers/users • Potential employers

  5. 4. Channels • Marketing • YouTube commercial channel • Marketing associations • Marketing education • User Groups • MOOCS (free online training) • Advertising bodies • Assessment: 2 part certification • 1. Assessment-based certificate - live online proctoring • 2. Use big data to assess effectiveness of assessment/learning and meeting pre-defined competencies for industry best practice (badging through Acclaim) • Ongoing – use big data as diagnostic for ongoing development

  6. 5. Revenue Streams • Underwritten by Google • Training courses • Subscription-based model • Employers - recruitment

  7. 6. Key Resources & Activities • leveraging Google’s existing staff to create data mining algorithm • Development of training program • Development of the algorithm • Use influencers as marketing channels • Staff • Software • Data

  8. 7. Key Partners • Google • YouTube • Marketing Associations

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