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Brand Loyalty: Stable or Unstable/Fickle? Serial Monogamy: A Personal Odyssey Tom Peters/0411.07

Brand Loyalty: Stable or Unstable/Fickle? Serial Monogamy: A Personal Odyssey Tom Peters/0411.07.

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Brand Loyalty: Stable or Unstable/Fickle? Serial Monogamy: A Personal Odyssey Tom Peters/0411.07

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  1. Brand Loyalty: Stable orUnstable/Fickle?Serial Monogamy: A Personal OdysseyTom Peters/0411.07

  2. Beer: National Boh to Bud to Anchor Steam+Car: Chevrolet (1942-1962) to misc to SubaruBiz Clothes: Various warehouses to Brooks to Nordstrom-MilanBiz: Big (U.S. Navy, McKinsey) to Small (de facto self-employed)Sports clothes: Misc-cheap to NorthfaceSpouse: “Sexy broad” (wife #1) to Best friend/BrainyComputers: Apple to Dell/Gateway/Windows (Decision = Practical)School: Cornell to StanfordPens: Cross to BicFood: Safeway to Whole FoodsMovies: Thrillers to TheaterMusic: Beatles to QueenHome Furnishings: With it to ComfortableHome: With it/SF Bay Area to Farm/VTFavorite sport: Lacrosse-Rowing to Speed Walking-RowingFavorite MLB, NFL: Orioles-Baltimore Colts to A’s-49ersFavorite magazine:Life to WiredFavorite media: Print-Radio to Web-RadioFavorite airline: TWA to American, BA, LufthansaHome: East to WestVacations: USA to New Zealand (vacation)Price: Cheap to Varied (Wal*Mart to Milan)Hotel: Ramada/Holiday Inns to Four SeasonsRestaurants: Hole in the wall to Hole in the wall (Only Case: NO VARIATION)Stores: Misc/Big to Little shopsLoyalty: Serial monogamy (just as loyal now as then; “love ’em, then leave ’em”)

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