1 / 1

CYSS C.A.R.E. Campaign- Creative Brief

CYSS C.A.R.E. Campaign- Creative Brief. Theme Army Child Development Centers are Committed , Accredited , Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials:. Objective

alyssa
Télécharger la présentation

CYSS C.A.R.E. Campaign- Creative Brief

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CYSS C.A.R.E. Campaign- Creative Brief • Theme • Army Child Development Centers are Committed, Accredited, Resilient and Entrusted (C.A.R.E.) to take care of your children. Creative materials: • Objective • To assure parents and the installation community that Army CDCs are safe, secure, and provide quality child care with appropriately vetted staff and a zero tolerance for inappropriate behavior . • KeyMessage (to customers) • Army Child Development Centers are committed to ensuring the highest quality of care for our men and women in uniform. Poster/ print materials • Target Audiences • -Parents • -CYSS Caregivers-All members of Army Communities : Soldiers, Families, Retirees, Civilians • Engagement Opportunities • -C.A.R.E. print materials should be placed at all Child Development Centers • -Place media and multimedia products to enhance garrison efforts in promoting local-level event s • -Engage social media messaging –available via MWR Brand Central Timeframe: START July 2013 • Display Creative materials • Army Child Development Centers • Family and MWR activities • High traffic facilities on post (AAFES/Commissary) if possible POC Information: Andrea Latimore Ganesa Robinson Andrea.r.latimore.naf@mail.mil; (210) 466-1762 ganesa.r.robinson.naf@mail.mil; (210) 466-1186 IMCOM G-9, Family and MWR – Marketing Division IMCOM Public Affairs END July 2014

More Related