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Presentation Transcript
Opportunity The Fremont Experience is like no other in the entire world. Annual television broadcast from Fremont Street anchored and location shows topped 25,000,000 viewers in 2010! More than 18 million visitors enjoyed the uniquely magnificent spectacle in 2011! The second highest attendance on record!
Special Events and Entertainment Fremont Street hosts between 60 to 75 Special Events each year…
Vegas Cruise Car Show Showcasing some of the most beautiful Classic Cars from around the country
“The Biggest BIG Screen On The Planet” Viva Vision 90 feet high, 1500 feet long with 12.5 million LED lights and pumps out 550,000 watts of concert quality sound
Portfolio of sensational shows featuring Iconic rock anthems… “We Will Rock You” -A Tribute to Queen Don McLean’s “American Pie” “KISS Over Vegas”
Concert Stages These stages are available for events and promotions throughout the year. Two permanent performance stages located on First and Third Street provide a professional venue for nightly entertainment.
Concert Stages Hosted headline talent includes: Red Hot Chili Peppers Cheap Trick Big & Rich All American Rejects Gretchen Wilson Sugarland Chicago The Doobie Brothers
Beverage Consumption Each member property has an outdoor bar on Fremont Street Experience nights during headline talent concerts, special events and nightly entertainment. On an un-audited basis, member properties report adult beverage sales at approximately 36% of total food and beverage inside the hotels and casinos The on street events at FSE have a higher average adult beverage sales at approximately 51%. • Consumption levels on Fremont Street vary • depending on: • weather • length of stay • type of special event • number of pouring facilities.
Annual Ad Strategy Fremont Street is where it all started and it all adds up to the ONLY place in the world where consumers can access a fun and exciting true “vintage” Las Vegas experience alone with unique special events and high-tech entertainment. A major strategy is to convert visitors to Las Vegas to the outstanding value proposition of FSE The range of all visitors to Las Vegas that visit FSE is between 43% to 51% annually Each year FSE advertise to both out of town visitors as well as locals through various mediums: Print Billboards Travel Websites Magazines Radio Television Direct Mail Travel Agent Premiums
Marketing Strategy In addition to it’s in house efforts, FSE has strategic marketing alliances with key partners: • Las Vegas Convention and Visitor Authority (LVCVA) supports FSE marketing efforts with advertising buys in critical markets (Southern California, Arizona) and cooperative sales efforts with their leisure travel & tourism and corporate meetings group • Las Vegas Events (LVE) provides FSE with financial support for several major special events • Regional Transportation Commission (RTC) is a key partner in providing critical transportation components to support marketing efforts • FSE works closely with the City of Las Vegas Department of Leisure Services.
Viva Vision • The World’s BIGGEST BIG SCREEN TV! ¼ MILE in length! • 220 speakers pumping out over 550,000 watts of concert-quality sound • Ability to broadcast high-quality commercials, video and live feeds Viva Vision canopy and sound system capable of featuring sponsors message and logos in an unmatched atmosphere. Primary reason first time visitors come to FSE High levels of guest satisfaction
Visitation Potential sponsors have the opportunity to get their message and product into the hands of millions of annual visitors representing a highly sought after adult target audience: Total Annual Visitors = 15 to 21 million Average = 18 million visitors annually • Average length of stay is approximately four (4) hours, • Only 8% of visitors are traveling with children (under age 18), • Visitor demographics to the Fremont Street Experience include, • 51% Female, 49% Male • 67% have a HHI of $40,000 or higher • 63% are employed, 29% are retired • 65% are in town for Vacation/Pleasure
Visitation Demographics Compared to the combined annual attendance of Major League Sports and well known entertainment venues: Fremont Street Disneyland NBA NFL Fremont Street’s yearly attendance rivals that of the entire NFL’s annual attendance and is 25 to 40 times greater than the annual individual NFL team attendance! • National Football League – 14,937,964 persons (32 Stadiums) • National Basketball Association – 17,194,390 persons (30 Stadiums) • Disneyland – 16 million persons (California Adventure + Disney) • Fremont Street – 18,500,000 persons
Visitation Visitors to the FSE are highly loyal repeat visitors with very high satisfaction levels. Overall FSE satisfaction is strong regardless of gender, race, income or age. • Overall very and somewhat satisfied - 96% • Very likely to recommend FSE to others - 91% • Very likely to visit FSE again – 93% • Visitors average 3.01 trips to Las Vegas in past 2 years (median 2.0) • Visitor to Fremont Street Experience have visited an average of 4.17 times in the past 2 years (median 2.0) • Overnight guests staying at Fremont Street Casinos/Hotels average 4.62 days (median 4.0) • Visitors feel safe – 92% • Dining options satisfactory – 87% • Shopping options satisfactory – 80% • Cleanliness satisfactory 91% • More fun at FSE than strip – 74% • Easier to get around than strip 92%
Sponsorship Opportunities Sponsorship opportunities available that can be customized to address your Brand’s specific objectives include, but not limited to: Presenting Sponsor of Entire Fremont Street Experience Naming Rights to the Viva Vision Canopy Individual Light and Sound Shows Sponsorships Naming Rights to the Stages Concert Series Sponsorships Special Events Sponsorships On-site Sales & Display/Sampling Opportunities
Viva Vision Brand Messaging • See Your brand’s name up in lights… 12.5 million of them! Your consumers will see (and hear) your brand message on “The Biggest BIG Screen On The Planet!” on a nightly basis. Potential multi-media applications include: :30 commercials (frequency TBD) Animated brand logo “screensavers” High-definition video vignettes featuring your product Incoming/outgoing “bumpers” on up to five nightly light and sound shows (e.g., “This show sponsored by…”)
On-Site Production Sales & Sampling • An affiliation with Fremont Street Experience affords your brand the opportunity to reduce “gap time” between product exposure and product trial as consumers see your message on the “big screen” and can instantly interact with you product via: • Retail bars and kiosks • Product/car displays • Customer acquisition booths • Information/Material distribution areas
Extensive On-Site Signage • Your brands can be front and center throughout the pedestrian mall as your logo/messaging is incorporated into high-visibility signage applications such as: • Backlit canopy signs • 3-panel backlit Duratrans • Full Length Edge of Canopy • Line of sight banners • Street banners
Promotional Extensions • Increase your consumer’s chances of winning in Vegas with unique consumer promotions. Illustrative examples include: • Video game competitions on the Viva Vision canopy • Text message activity on the Viva Vision canopy • Prize wheel where every consumer has chance to win with just a spin of the wheel • Scratch ‘n’ win cards awarding discounts to shows and restaurants at nearby hotels/casinos • Scavenger hunt competitions where consumers locate clues placed throughout Fremont Street Experience to win cool prizes • Nightly raffle drawings awarding everything from sponsor merchandise to free hotel stays, to future Vegas trips, etc.
Corporate Hospitality • Entertain Company guests and clients with these desirable hospitality benefits: • Branded immersive client functions utilizing the full capabilities of Viva Vision and Fremont Street Experience including live stage performances and live camera video feeds projected on the Viva Vision canopy • Branded experiential area set up at select concerts and/or special events • Talent meet and greet opportunities (where available and subject to approval) • Use of Fremont Street Experience for private events
Engagement Investment Annual sponsorship fee Three to Five Year Term Renewal Option CAP EX requirement for entrance signage on Viva Vision canopy to reflect Company logos.
