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Cultivating Digital Engagement: A Web 2.0 Event for Calisphere Online Outreach

Join us as we explore the innovative Web 2.0 event designed to enhance online outreach for Calisphere. By leveraging platforms like Twitter and Facebook, the event aimed to tell the story of John Muir through engaging digital content and quotes from his travel diaries. Our goals were to reach new audiences, promote the new Muir Project collection, and establish a meaningful online presence. Discover our process, results, and reflections on building a community of followers and reigniting interest in digital collections.

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Cultivating Digital Engagement: A Web 2.0 Event for Calisphere Online Outreach

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  1. Creating a Web 2.0 “Event” for Online Outreach Sherri Berger sherri.berger@ucop.edu April 29, 2010

  2. About Calisphere • Two audiences, two sites • Collection guides • Digital objects • Digital objects ONLY

  3. About Calisphere • Two audiences, two sites • Archivists • Researchers • Educators • Undergrads • General public

  4. John Muir “Event” Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

  5. John Muir “Event” • Concept • Tell a story on Twitter and Facebook • Quote portions of the letters: travel diary • Link back to the objects • Goals • Reach new audiences • Jumpstart Web 2.0 presence • Promote the new collection

  6. Muir Project Day 1 on Facebook

  7. Muir Project Week 1 on Twitter

  8. Process • Permissions • Selection, story • Map out the week • Marketing • Tweet! • Reflection

  9. Results by the Numbers • Over 415 clicks on posted links • 259 Facebook fans • 215 Twitter followers • Over 30 retweets • 20 interactions

  10. Was it worth it? • Some cons: • Not spectacular results in hits, comments • Demanded time, before and during • Big pros! • Reignited interest, contacts • Built a base of followers • Props for creativity

  11. Follow us! www.calisphere.org www.facebook.com/calisphere www.twitter.com/calisphere sherri.berger@ucop.edu

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