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Creating a Web 2.0 “Event” for Online Outreach PowerPoint Presentation
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Creating a Web 2.0 “Event” for Online Outreach

Creating a Web 2.0 “Event” for Online Outreach

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Creating a Web 2.0 “Event” for Online Outreach

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  1. Creating a Web 2.0 “Event” for Online Outreach Sherri Berger sherri.berger@ucop.edu April 29, 2010

  2. About Calisphere • Two audiences, two sites • Collection guides • Digital objects • Digital objects ONLY

  3. About Calisphere • Two audiences, two sites • Archivists • Researchers • Educators • Undergrads • General public

  4. John Muir “Event” Courtesy of University of the Pacific Library Courtesy of The Bancroft Library, UC Berkeley

  5. John Muir “Event” • Concept • Tell a story on Twitter and Facebook • Quote portions of the letters: travel diary • Link back to the objects • Goals • Reach new audiences • Jumpstart Web 2.0 presence • Promote the new collection

  6. Muir Project Day 1 on Facebook

  7. Muir Project Week 1 on Twitter

  8. Process • Permissions • Selection, story • Map out the week • Marketing • Tweet! • Reflection

  9. Results by the Numbers • Over 415 clicks on posted links • 259 Facebook fans • 215 Twitter followers • Over 30 retweets • 20 interactions

  10. Was it worth it? • Some cons: • Not spectacular results in hits, comments • Demanded time, before and during • Big pros! • Reignited interest, contacts • Built a base of followers • Props for creativity

  11. Follow us! www.calisphere.org www.facebook.com/calisphere www.twitter.com/calisphere sherri.berger@ucop.edu