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Do My Thing

Do My Thing. Pierre-Olivier Lachance Introduction to Ecommerce Anthony Gauvin 05/16/13. Product/Service Description. Used for people on the go Helps busy people: starting the dishwasher, washer or dryer, oven, or even lights. 3 Types of Products:

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Do My Thing

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  1. Do My Thing Pierre-Olivier Lachance Introduction to Ecommerce Anthony Gauvin 05/16/13

  2. Product/Service Description • Used for people on the go • Helps busy people: • starting the dishwasher, washer or dryer, oven, or even lights. • 3 Types of Products: • $29.99 = Product which can do up to 3 activities at the home • $39.99 = Product which can do up to 6 activities at the home • $59.99 = Product which can do up to 10 activities at the home. • **Or customizable products** • Simple installation; live chat. • Access code, synced into the customer’s phone, allowing them to start these tasks at the home with just a push of a button

  3. Who does my DMT service? • Service is used for people on the go • the working man/woman • stay at home parents • Students • Online store • Store in Montreal, Quebec

  4. Marketing • Our parts: Bought from Asia • “In-house” manufacturing; make our own products • Advertising: • Journal de Montreal and The Gazette • Montreal Virgin Radio, 94.7 radio station • TVA: News broadcasting station • Facebook & Twitter

  5. SWOT Analysis • Strengths: One of our company’s biggest strengths is the fact that customers can customize/personalize their product to whatever fits their needs at home. • Weaknesses: Brand new company • not very well known yet; hard to get new customer (our customers will mainly be from Canada at first). • Opportunities: Expansion in other areas of Canada, as well as in the U.S. • Our company will track where orders are placed; possibly open up a store where sales are high. • Threats: Competitors. Technology is constantly expanding; matter of time before someone replicates my product. • Strong customer relationships

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