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This project, conducted at the Interaction Design Institute Ivrea in Milan, explores the dynamic relationship between identity and public spaces. It investigates how environments such as parks, transportation, and commercial areas adapt to the needs of their occupants, reflecting their identities and behaviors. Through various interactions, spaces evolve, revealing and influencing personal and collective identities. The study focuses on how social interaction shapes user experiences in diverse settings, emphasizing the role of design in enhancing these relationships.
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Hayat Benchenaa & Héctor Ouilhet Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006 Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Identity in public spaces Context Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
PARKS GYMS TRANSPORTATION (trams/subways) BANKS RELIGIOUS BUILDING PLAZA'S STREETS AIRPORTS SCHOOLS STADIUMS Public Spaces SHOPS BARS RESTAURANTS NIGHTCLUBS MOVIE THEATERS BEACH / MOUNTAIN HOTELS WORK PLACE Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Space reconfigures according to occupants Environment adapts to needs Values Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Process - System flow PEOPLE • enter a public space (places change with time) • bring context(needs) • identities • needs(context) • preferences • space system • place adapts to your needs space reveals certain parts of your identity(person can not control) reputation is affected (social impact) • the space takes parts of the identity and can do: • SUGGEST (the system can support the • user in the environment. • ADAPT the space can change according to preferences or needs a user might have • person reacts to events • change behavior(according to other people or place)can possibly affect your network Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
- ACTIONS - TRANSITION SLEEP SHOPPING EAT/DRINK AIRPORT identity • name • religious preferences • sexual preferences • cultural preference • needs READING WAITING - OBJECTS - ADVERTISING BUS MAPS STAIRS ELEVATORS RETAURANTS CHAIRS AIRPORT TV’S SCREENS WAITING ROOMS BENCHS ESCALATORS CLOCKS Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Scenario Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
The airport : identity is defined by where people go. Multiple identities as interests Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Applied Dreams WorkshopAgents of ChangeFebruary-March 2006Internal Faculty IDIINeil ChurcherFabio SergioInternal Faculty I-DesignPietro TuriVisiting FacultyAshley Benigno Prototyping AdvisorChristian PalinoAdditional AdvisoryClaudio Moderini Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006
Thank you Social Agents of Change | Applied Dreams | Interaction Design Institute Ivrea in Milan | February 2006