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????. ???????????(FernandoTriasdeBes) ?????????????????ESADE???????????????????ESADE?????????,?????????????????????????????????????,????????????,?????????Salvetti

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    1. ??? ? ? ? ? ? ? ??: ????+?? :32(??) ?? :38.36(??+??) ?? :24.31(??+??) ????: 30.25(??+??) ????: 26(??) ??+??+??: 1(??)

    2. ???? ???????????(Fernando Trias de Bes) ?????????????????ESADE???????????????????ESADE?????????,?????????????????????????????????????,????????????,?????????Salvetti&Llombart?,??????????????????????????????????(Philip Kotler)????????(Lateral Marketing)??,???????????,????????????,?????????????????????????

    3. ???? ??????????(Alex Rovira Celma) ??????,??????????????????????,?????????????????????????????????Salvetti&Llombart???,??????????,????????????????????????????????,??????????????????????????????????????«?????»(La brujura interior),??????(Bernard Dubois)??????????(Comportamiento del Consumidor)??????

    4. ???? ????/?? ??????????????????????,?????????,???????????,??????????,??????????? ???????,??????,??????,????????????????????,????????????????????????????????,??????????????:«100?--17???????»?«??»?«???????»?«????»?«????»«Good Luck--??????»?«???»«?????»?

    6. ???? ????? ????????? ????? ????????? ?????????????

    7. ???-?? ????,??????,??????????,??????,?????????,??????????????,???,???????,????????????,???????,??????????????????,????????,???????????????

    8. ???-?????? ???????:????????,????????,????????,????????? ??????????-???????????????????,????????????,?????????????,?????,???????????,???????????????????????????,?????????????,??????-??,???-???

    9. ???????:??????????,???????????,?????? ?????,???????????????????????-???,????????,???????,???????,??????,???????,???????????,????,??????????????,?????????,???????,???????,??,????????,???????????,?????????,??,??????????,??????,????,????????,???,????????,????????????

    10. ???????:???????,??????????????????????,?????????????? ???,??????????????,???????????-????,????????,?????????,????,??????????,????????????????????????,???????????????????????,?????????,????????,?????????,?????????,?????

    11. ???????:???????????,?????????????????????,??????? ??,?????????????????,????-???,????????????????,??????????????,???????????????,??????????,???,??????,??????????,?????????????,?????????,????????,????????????????,????????,???????????????,??????????

    12. ???????:??????????,?????????????????????,????? ???,?????,????,?????????????,???????-????,????????????,?????????,???????,????????????,????????????,?????????????,??????????,?????????????????,????,?????????,????????,????,???,????????????

    13. ???????:????????,????????,????????,????????,???????? ??????????????????,?????????????????????????,???????,???????,???????,???????????,???????????,???????????????????????????,??????????????????????????????????,?????????,??????????????????,????????,???????,???????????????,????????????

    14. ???????:???????????,???????????????????????,????,??????? ???????,???????,????????????,??????,????????,?????????,???????,????????,????????????,???????,?????????,???????????,??????,????????????,??,?????????????,??????????????????,???????????????????????,???????????,?????????,

    15. ???????:???????????????????????????????? ????,??????????,?????????????????,????????,????????,???????,???????????,??????????????,????????????,?????????,????????,????????,?????????????????,?????????????,?????????????,?????????,?????????

    16. ???????:?????????????,????,??????????????,??????????? ??????????????,????,???????????,???????????,?????????????????????,????????????????,??????????,?????,???????,?????????????????,???????

    17. ???????:????????????????????????????,????????!??…????,???????…????! ????,???????,??????,????????????????,??????????????????,???????,???????:???????,???????,????,?????????????.???????????,??????,????????,???,???????????????,??????:???????????????????,?????????,???????,???????,????,???????????????????,????????????,?????????,????????????????.?

    18. ???-?? ????????,????,??????????????,?????,??????????????, ????????????????,??????????, ????????????, ?????????????,????????????: ????????,?????????????

    19. ???-?????? ??????????,????????(????) ???????????????(???) ????????????(???) ??????(????) ??,????????(???) ??,???????(????) ???????????????????(??)

    20. ???-????? ????????????,??,????????????? ????,???????????????

    21. ? ? ? ? 1.????????,????????;????????,???????? 2.???????????,???????,????,???????? 3.??,????????? 4.???????????,???????? 5.????????,???????

    22. ????

    23. ???? ???????????????????????????? ??????????????????????????????,????????? ??????????????:????,???????????????????????,????,????????????????????????????????? ???????????,???????,???????,??????????????,?????????????,????????????? ??????????????????????????

    24. ????-????????? ??----??????(Yuriko Usami) ????????,??1954?10?25?,?????????????????CBC?????,????????? ? ???????????,?????????,????????????«????»??,??«??????»?«??,???»?? ??---????(shinichi Emura) ????????????????????1984???CIS???????,??D’BOY?U-17???????????????????????????????????????CD??,????????????«?????»?«?????»?«HOWAN»? ?

    25. ????

    26. ???? ?????????????????,?????????????????,????????…… ?????????????,???????????????????????,?????????????,????????????,???????????????????!??????,?????????? ???????,????,?????????????????????????,????????????,?????????????? ?????,????????????,?????????

    27. ???? ???.????(Spencer Johnson) ???????????????????,??«?????????»??????,????????????????????????????,???????????????,???????? ??????«?????????»????????????,???????????????????????????????????,,??????????????????????,??????????? ?«?????????»??,??????????,????????2003?9???????«??»,????????????????,??????!

    28. ????? 1.????????????? Ans:????????,??????? 2.???????,??????? Ans: ?? 3.??????????????? Ans: ????????????,????????

    29. ?? ????????,????????,????????,????????,?????????????,????????? ??,????,???????????????????,????????????,?????????????????????????,?????????????,??????????,?????????????,?????????? ? ??????????????,?????,??????????????…??????????????

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