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Event Management & Marketing

Event Management & Marketing. Setting the Tone. The Spirit of Events in Pictures. Event management, the most profound form of advertising and strategic marketing tool, is a glamorous and thrilling profession

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Event Management & Marketing

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  1. Event Management & Marketing

  2. Setting the Tone The Spirit of Events in Pictures

  3. Event management, the most profound form of advertising and strategic marketing tool, is a glamorous and thrilling profession In the last 10 to 15 years, there has been enormous growth in the event management industry. Event management is generally outsourced Almost 500 billion US dollars (USD) are spent annually on planned events around the world To arrange events for a small group of people or huge events with around 1lakh people attending Immense work pressures, long hours of work quite often outside regular business hours, are all part and parcel of achieving a rewarding outcome in this field.   The event management sector in the country has been in the forefront of everybody’s focus with the growing importance of marketing communication Event management Industry referred to as ‘Live Entertainment’ is a fast growing and rapidly evolving industry More than 2000 companies have forayed into events. The early 90s has seen events spend at a mere 20 crores but now it has increased to over 2000 crores. But surprisingly, research showed that there was no formalized education to teach event management Today it is much more professional and more organized sector than a decade ago. Introduction & Perspective

  4. Some Number Crunching Source-FICCI and PWC Report

  5. The 4 “Avatars” of Events • Leisure events e.g. leisure sport, music, recreations • Cultural events e.g. ceremonial, religious, art, heritage, and folklore • Personal events e.g. weddings, birthdays, anniversaries • Corporate events e.g. commercial, political, charitable, sales, product launch

  6. Lets Define Events- Event or Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer (or) An event is a live-multimedia package carried out with a preconceived concept, customized or modified to achieve the clients objectives of reaching out and suitably influencing the sharply defined, specially gathered target audience by providing a complete sensual experience and an avenue for two-way interaction Events Reach Live Talk Live TG I luv u Point Blank Comm. with Creates

  7. Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be: Social / life – cycle event like Birthday party, Graduation day, Bachelor's party, Engagement, Wedding, Anniversary, Retirement day, Funeral etc Education and career event like education fair, job fair, workshop, seminar, debate, contest, competition etc. Sports event like Olympics, world cup, Marathon, Wimbledon, Wrestling matches etc Entertainment event like Music concerts, Fairs, Festivals, Fashion shows, Award functions, Celebrity nights, Beauty Peagents, Flash mob, Jewellery shows, Stage shows etc Political event like Political procession, Demonstration, Rally, Political Functions etc Corporate event like MICE (Meetings, Incentives, Conferences, Exhibitions), product launches, road shows, buyer-seller meet etc. Religious event like Religious festivals / Fairs, Religious Procession, Katha, Pravachan, Diwali fair, Dusherra fair etc. Fund raising/ Cause related event Lets define Event

  8. Lets define Event Management • Encompasses all activities involved in planning, organizing, staffing, leading and evaluating an event, venue selection, stage design,infrastrutre,laison with artists,performers,networking,advertising,PR ,tickets sales etc • IPL, Femina Miss India, Freshers Day etc A lot can go wrong in the world of event management. But what's cool is that you get to manage it all and set it right! Event managers conceptualize and execute events from start to finish

  9. Lets Define Event Marketing • Canvassing the event, understanding the TG, brand character, values, positioning, to have a perfect blend with brands personality. • Tag Heur inauguration by SRK

  10. CEO Speak

  11. 5 C’s Of Events

  12. Promote and produce international and domestic concerts Provide staging ,lightning, sound for concerts Production services, including stage magmt and event management Own and operate state of the art 50 watt yag laser with four remote head and fiber optic cables Provide dedicated EM services to corporate sponsors Creative integration of sponsor branding and entitlements on events Production of TV specials Coordinate ads, publicity and PR actually for events Design, development and manufacture of quality merchandising Secure relevant permission and licenses for events Management of travel, freight movement and hospitality Source and provide audio and video recording facilities including crew Extensive networking A Peep Into an EMC’s Services

  13. Dissection of 5 C’s Initial Final Carry out- EVENT

  14. Why Events? • Proliferation of media • Traditional ways are moving from growth to maturity stage • Cut throat competition-JND • EM is though in nascent stage but graduating to as strategic marketing tool • Enhances the sensory experience • Reinforces brand image • Increases mileage • Bring lot of impetus to IMC • Brings lot of exclusivity

  15. Why Events?

  16. What we will discuss today?? • 6 Key elements of events • Dissection of the elements • Case studies-Food for thought

  17. 6 Key Elements of Events

  18. Lets Dissect them-

  19. Lets Dissect Them-

  20. Lets Dissect It-Media • Event specific communication to inform and engage the TG • Pre-Event-Press release, Conference • During the event-Live coverage, Testimonials • Post Event-Press Conference,Testimonials,talkshows, interviews etc Barter-Media Company as sponsor Paid Media

  21. Lets Dissect It-VENUE • Kanteerva stadium,Eden gardens,IFIM Auditorium,Rangashankara,wonder-la,Lords,MCG etc • A desired location with the required audience capacity and available for specific time period where the event concept shall be carried out

  22. Lets Dissect it-Venue Types • Two types of Venues- • In-House-Any event executed within the premise and has a ownership (home, conference rooms etc) • External-Venues which are beyond the ownership rights of client or event organiser(stadium)

  23. Thanks You have great Weekend !!!!!!!!!!!

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