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The Power of Context

The Power of Context. Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur – the context, p. 139 Laser disk between CD and DVD Ethanol or fuel cells or ? Video/telephones. The Power of Context.

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The Power of Context

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  1. The Power of Context Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur – the context, p. 139 Laser disk between CD and DVD Ethanol or fuel cells or ? Video/telephones

  2. The Power of Context “Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circum-stance and context,” p. 163. The convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior,” p. 165. True in extreme situations? True in work situations? True in personal situations?

  3. The Rules of The Tipping Point • When we are trying to make an idea or attitude or product tip. That can be done through the influence of special kinds of people. That’s the Law of the Few. • It can be done by changing the content of communication, by making a message so memorable that it sticks in someone’s mind and completes them to action. That is the Stickiness Factor. • But we need to remember that small changes in context can be just as important in tipping epidemics. Ch. 4

  4. Rosa Parks Martin Luther King Jr. Connectors Mavens Salesmen Change Agents

  5. Seed Corn, TP, p. 197 Innovators Early adopters Early majority Late majority Laggards Cheese Sniff Scurry Haw Hem Changees

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