Top 5 Digital Marketing Trends and Response Strategies

1. Outlook for 2021: Top 5 Digital Marketing Trends and Response Strategies In 2020, many industries were struggling, and marketing was no exception. Overall, budget cuts were cut, and brands had to move faster than ever to respond to changes in consumer behavior caused by the pandemic. While concentrating efforts on implementing marketing resilience and digital transformation, brands that started digitally from birth performed better. There are many brands that focus on agility and 디 지 털마 케 팅대 행 사 investment first in order to revive the missed opportunities as we enter the new year of 2021. Forrester predicts that 2021 will be the year for all companies to prioritize technology-driven customer experiences, operations, products and ecosystems to stay ahead. In order to survive and grow in the unprecedented era of pandemic caused by Corona 19 and the digital marketing environment is constantly changing, industries and consumers such as the rise of data and artificial intelligence (AI), authenticity, and the transition to mobile. You must identify trends in advance and respond proactively. In 2020, 45% of brands did not clearly define their digital marketing plans. However, since most marketers now understand the benefits of getting a digital marketing strategy right and the risks of not doing it, a solid digital strategy is essential. Setting goals and specifying strategies is paramount. You need to figure out which channels are working and what new methods you can try, and find ways to optimize your existing activities. Let's take a look at key digital marketing trends and preparation strategies to watch in 2021. 1. Data and Analytics

2. Data-driven marketing will continue to drive competitive advantage in 2021. Collecting massive amounts of data and using data analysis tools can help you take smarter, more profitable actions by gaining valuable insights into every aspect of your business. According to a Gartner study, 73% of CMOs surveyed said they plan to increase their investment in data analytics in 2021. 2. Video Marketing Already in 2020, 92% of marketers cited video as an important element of their marketing strategy . In fact, it is the most popular type of content at present, and the promotional storytelling format is the most preferred. As video continues to become popular, it will remain at the top of marketers' priorities in 2021. According to the survey, video is predicted to account for 82% of global Internet traffic by 2022. It is known that not only a lot of consumption, but also an impressive advertising effect. 80% of video marketers say their sales have increased thanks to video, and 89% of marketers say they provide a good overall return on investment. 3. Omnichannel customer experience According to a McKinsey survey, more than half of consumers use 3-5 channels in the purchase process. So in 2021, it's important to find ways to implement and optimize cross-channel campaigns. To do this, you first need to integrate data from different channels to create a 360-degree customer profile and gain better real-time insights. The next step is to use machine learning to deeply analyze your own and third-party data to understand the shopping patterns, preferences, and behaviors of users across multiple devices, and segment them according to their value. Using insights like this, you can fine-tune your target audience personas, predict movement paths and behaviors across channels, find and target high-value users, and organize promotions and messages tailored to each stage of your customer's lifecycle to create a seamless customer experience. Can provide. 4. Social media and search advertising After Corona 19, the marketing budget is expected to increase again. Gartner (Gartner ) , according to a survey of 74% of the marketing director there in 2021 and plans to spend more on digital advertising, 66% was planning to spend on search ads. Likewise, as social channels continue to be popular, social advertising is also making an impact. Social ad impressions increased 20% year-on-year.

3. However, paid search and social media platforms are still a complex area that is not easy to implement. To get it right, you need to target 온 라 인광 고대 행 사 users more precisely and optimize your ads with AI-driven segmentation and keyword targeting , rather than relying on trial and error . To optimize the use of keywords in search ads, you can use AI to continuously detect which keywords are performing and which keywords have reached their limits to adjust exposure or stoppages. 5. Personalization Personalization has been a big part of marketing strategies over the years. Personalization has never been easier thanks to advances in data and AI technology. 2021 will be the year for marketers who have not yet used personalization to start implementing personalization. Personalization means providing branded messages and content tailored to individual customers. There are many benefits, including more customer engagement, higher customer loyalty, and fewer customer complaints. It also contributes to higher conversion rates. According to an Epsilon survey, 80% of consumers say they buy from brands that offer a personalized experience. According to Gartner , brands that invest in online personalization of any type sell 30% more than their competitors. Many of the Top 5 trends introduced have already occurred before the pandemic, but they are accelerating due to Corona 19, and the fact that people's mindset is changing drastically is leading to a bigger change. 그 로 스마 케 팅대 행 사 in 2021 will not be easy. However, if you maintain an attitude of strategic digital investments, smart use of data and marketing technologies, and a customer-centric approach, success will continue this year and beyond.