1 / 23

2009 Advertising Campaign Presented By:

2009 Advertising Campaign Presented By:. Objectives. Target Markets. Primary Markets. Single Women (Between the ages of 25 to 31) 175,500. Homeowners 238,300. Dog Lovers 283,800. Secondary Markets. Couples (Between the ages of 25 to 31) 118,800. Single Men

ambrose-evanthe
Télécharger la présentation

2009 Advertising Campaign Presented By:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2009 Advertising Campaign Presented By:

  2. Objectives

  3. Target Markets

  4. Primary Markets Single Women (Between the ages of 25 to 31) 175,500 Homeowners 238,300 Dog Lovers 283,800

  5. Secondary Markets Couples (Between the ages of 25 to 31) 118,800 Single Men (Between the ages of 25 to 31) 42,100

  6. Advertising Selections

  7. Salt Lake Parade of Homes Dimensional Mail Plus Coupon E Mail Plus Coupon Knowledgeable Employees

  8. Promotions

  9. 20% 20%

  10. Lamps • Linens • Outdoor furniture • Rugs • Wall art • Organizers • Place settings • Cushions To:

  11. Incentives

  12. Timeline

  13. Budget

  14. Effectiveness

  15. Bar Code Tracking Example: [ [ Customer # or P.O.H Promo. Code

More Related