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Home Decor Delights: Targeted Advertising Campaign for Single Women Aged 25-31

This advertising campaign aims to reach single women aged 25-31 who are homeowners and dog lovers. Secondary markets include couples and single men within the same age group. The strategy involves a mix of advertising selections such as Salt Lake Parade of Homes, dimensional mail with coupons, and targeted email marketing. The campaign will highlight products like lamps, linens, outdoor furniture, rugs, wall art, organizers, place settings, and cushions. Incentives will be offered to drive engagement, and knowledgeable employees will enhance customer experience. Implementation will be tracked using bar codes for effectiveness analysis.

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Home Decor Delights: Targeted Advertising Campaign for Single Women Aged 25-31

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Presentation Transcript

  1. 2009 Advertising Campaign Presented By:

  2. Objectives

  3. Target Markets

  4. Primary Markets Single Women (Between the ages of 25 to 31) 175,500 Homeowners 238,300 Dog Lovers 283,800

  5. Secondary Markets Couples (Between the ages of 25 to 31) 118,800 Single Men (Between the ages of 25 to 31) 42,100

  6. Advertising Selections

  7. Salt Lake Parade of Homes Dimensional Mail Plus Coupon E Mail Plus Coupon Knowledgeable Employees

  8. Promotions

  9. 20% 20%

  10. Lamps • Linens • Outdoor furniture • Rugs • Wall art • Organizers • Place settings • Cushions To:

  11. Incentives

  12. Timeline

  13. Budget

  14. Effectiveness

  15. Bar Code Tracking Example: [ [ Customer # or P.O.H Promo. Code

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