230 likes | 307 Vues
This advertising campaign aims to reach single women aged 25-31 who are homeowners and dog lovers. Secondary markets include couples and single men within the same age group. The strategy involves a mix of advertising selections such as Salt Lake Parade of Homes, dimensional mail with coupons, and targeted email marketing. The campaign will highlight products like lamps, linens, outdoor furniture, rugs, wall art, organizers, place settings, and cushions. Incentives will be offered to drive engagement, and knowledgeable employees will enhance customer experience. Implementation will be tracked using bar codes for effectiveness analysis.
E N D
2009 Advertising Campaign Presented By:
Primary Markets Single Women (Between the ages of 25 to 31) 175,500 Homeowners 238,300 Dog Lovers 283,800
Secondary Markets Couples (Between the ages of 25 to 31) 118,800 Single Men (Between the ages of 25 to 31) 42,100
Salt Lake Parade of Homes Dimensional Mail Plus Coupon E Mail Plus Coupon Knowledgeable Employees
20% 20%
Lamps • Linens • Outdoor furniture • Rugs • Wall art • Organizers • Place settings • Cushions To:
Bar Code Tracking Example: [ [ Customer # or P.O.H Promo. Code