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Marketing Tools

Marketing Tools. ex-cel – to be better or to do better than others; to be superior to others. Agenda. Auto Dealer Program Trade Show Property Presentations Drawings Signage Program Literature Pro-Forma Tools Continuing Education. Auto Dealer Program. Trade Show Property.

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Marketing Tools

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  1. Marketing Tools ex-cel – to be better or to do better than others; to be superior to others

  2. Agenda • Auto Dealer Program • Trade Show Property • Presentations • Drawings • Signage Program • Literature • Pro-Forma Tools • Continuing Education

  3. Auto Dealer Program

  4. Trade Show Property

  5. Trade Show Property

  6. Top Ryko Presentations

  7. Top Ryko Presentations

  8. C-Store Profitability “What percentage did the addition of a wash increase your gasoline volumes?” 10% Most Common Response - NPN’s 2005 Profit Center Survey

  9. C-Store Profitability Data From Ryko Installed Base In real sites, friction wash volumes are 30% higher than touchfree (1,692 vs. 1,305).

  10. C-Store Profitability Based On: 1,700 Washes Per Month* After Maintenance, Chemicals, Electricity, Water $1 Discount with gas Higher Wash Prices Have Made Car Wash More Profitable

  11. Friction and Touchfree Source: 800 Ryko car wash locations providing monthly wash counts to Ryko.

  12. Car Wash Drawings

  13. Download Drawings • Typical Wash Bay and Equipment • Standard SGXS, OHD, and S-A-W Configs • Point to Point Electrical and Plumbing • Maintained to Current Production Standards • PDF and DWG • Pre-Installation Drawings • Full Drawing Set, All Options • PDF and DWG • Project Library • Past Projects, Various Configurations • PDF Only

  14. Site Specific Drawings • Site Plan • Building, Stacking, Entrances/Exits • Equipment Perspectives (When Requested) • Target 2 Day Turnaround • For Sites with 2 or More Bays • Equipment Room Layout • Equipment Placement • Electrical and Plumbing Connections • Floor Drains • Self Serve Only • After Order and Deposit

  15. Site Specific Drawings - Conveyors • Conveyor Site Plan – 2 Pages • Bay and Equipment Room Layout • Available Before Order • Delivery Scheduled When Ordered • Conveyor Site Plan – 7 Pages • Point to Point Electrical and Plumbing • Concrete Layout • After Order and Deposit

  16. Other Drawings Marketing Manager Approval Required • Site Specific – Prior to Order • Equipment Layout, 7 Page Conveyor • Equipment Layout • Single Bay • Electrical and Plumbing • Site Specific with Point-Point • Point to Point Electrical and Plumbing

  17. Ryko Signage Program • Signage Catalog • Order on Web • Minimal Sales Team Involvement

  18. Sales and Marketing Literature ex-cel – to be better or to do better than others; to be superior to others

  19. Today Over 30 Pieces in addition to various fact sheets, flyers and hand outs….

  20. Friction Rollover with Self Serve

  21. Conveyor Location

  22. Today No Unifying Look 1970’s 1980’s 1990’s 2000’s All of these examples are still in use…notice there is no unifying look that makes a customer think “Ryko” when he glances at them

  23. Unifying Themes

  24. Literature Consolidation • Take 30+ brochures and product flyers and group them: • Friction • Touch Free • Conveyor • Truck Wash • Activation • Self Service • Accessories • Turning them into just seven • catalogs

  25. Literature Consolidation - Friction

  26. Literature Consolidation - TouchFree

  27. Literature Consolidation - Conveyor

  28. Literature Consolidation - Activation

  29. Literature Consolidation – Self Serve

  30. Literature Consolidation – Accessories

  31. Key Features Each catalog contains complete information for all the products within the line… Each catalog is color coded for quick reference (for instance – Friction is red)

  32. Key Features New Product Intro Flyer Each catalog is designed to be easily expandable when new products are introduced For instance, when a new product is released, it would get its own intro flyer which is deliberately designed to be inserted into the appropriate catalog at the next printing Outside Spread Inside Spread The inside spread goes into The appropriate catalog at the next printing

  33. Pricing and Availability • Availability Schedule • New Distributor Program • Meet Core Needs Cost-Free

  34. Friction Re-Load ROI Tool • Easy 1 Pager • Higher Volume • Lower Costs • Improved Margin • ROI

  35. Ryko Short Proforma Multi • Easy 1 Pager • Multi-Bay Sites • Sites with Self Serve • Gas Volume • Traffic Counts • Calculate Site Income

  36. Maint Costs # Bays Type of Equipment Gas Volume Traffic Count Site Rating Your Wash Counts

  37. Menu Pricing Wash Mix Revenue Per Bay Costs Per Bay Self Serve Volume Site Net Income

  38. Continuing Education • Web Site Tools • Presentations, ROI Tools, New Literature • Customer Web Presentation • Schedule Webex Demo on Key Subjects • 3 Brush vs. 5 Brush, Using iConnect, etc. • Webex Sales Update • 1st and 3rd Fridays, 11AM, 3PM EST • Selected Topics • Live Factory Training • Every 90 Days • Hands On, Interface with Marketing and Engineering

  39. Ryko Sales Webcasts

  40. Summary – Marketing Tools • Auto Dealer Opportunities • Use The Ryko Web • Presentations • Library and Typical Drawings • Reload and New Site ROI Tools • New Signage and Literature Programs • Invest in Continuing Education

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