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Reach Your User

Reach Your User. ICQ in Russia. ICQ has more than 6 Million active users in Russia IM is among the TOP 5 online activities (along with search, email, news websites, and downloads) The average IM User has 46 contacts in his/her address book. User Demographics of ICQ in Russia. Gender

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Reach Your User

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  1. Reach Your User

  2. ICQ in Russia • ICQ has more than 6 Million active users in Russia • IM is among the TOP 5 online activities (along with search, email, news websites, and downloads) • The average IM User has 46 contacts in his/her address book

  3. User Demographics of ICQ in Russia • Gender • 57.1% male • 42.9% female • Age groups • Below 24 (32%) • 25-34 (25%) • 35-44 (12%) • 45 plus (4%)

  4. Making the Move – Advertising on IM • Forrester Research- IM replaces fixed line phones in people’s every day life • Serving advertisements in ICQ has significant advantages - this tool is personal, intimate, and has high level of user attention • Advertisers can now reach millions of users through their personal communication tool and have an ongoing dialogue with millions of young people in Russia!

  5. What is Intimate Media? Personal / Intimate ICQ – IM Push SMS, Direct Mail High Reach/Rating Web Low Reach/Rating Out Door, TV Radio, Print Mass Media The Only Personal Media With High Reach and Rating

  6. Broadcast-to-User Welcome Screen Takeover Contact List Banner Message Window Web Banners ICQ’s Advertising Platform Partner has access to ICQ’s comprehensive advertising platform when promoting new partner services and features.

  7. ICQ 6

  8. ICQ 6 – Cross Platform Communication Center ICQ aims to develop a personal communication tool which will include • PC-to-PC text and voice • PC-to-Mobile text and voice • PC-to-Landline voice and text (where available) • PC-to-TV • Video Messaging

  9. ICQ Contact List bannerHigher Attention • The banner “rolls down” over the “Interactive Panel” area • When selecting a tab the banner will close and the functionality chosen will appear.

  10. Message Window BannerHigher Attention • The 468x60 banner appears permanently and refreshes every 1 minute. • Session functionalities (emoticons, tZers, font, Xtraz) cover the banner when in use and disappear when idle. While covered, banner time count will pause till re-appearance. • B2U is served simultaneously.

  11. Phone Panel Banner When initiating a call in detach mode via manual detach or Contact List 300x250 banner will appear during loading (Minimum 10 Seconds)

  12. Xtraz Banners 300x250 banner appears during loading time (minimum 10 sec). Initially will be available on Games World and on Games while uploading. GameCenter 300x250:

  13. Takeover – reach of up to 2 million users!

  14. B2U

  15. Summary • ICQ is a unique advertising platform: its intimate, personal and has high reach and rating • No longer just an “IM” – it’s a Cross Platform Communication Center, enabling communication between variety of platforms • Over 6MM active users (last 30 days) in Russia and over 2.5MM daily online users • Successful penetration to the local online advertising market with comprehensive advertising products

  16. Thank You!

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