How To Tell If Your Sponsored Events Results In More Sales Retailers are running for the sales ignoring some most important metrics that can improve the business of retailers by fetching more in-store sales. Every retailer has his own technique of doing the business but for better retail business new tools and techniques are announced, these techniques and tools help retailers to increase the purchases and make their task easy. Right now the world’s best people counter manufacturer, V-Count has introduced 3D Alpha +. It is the most accurate people counting device, with an accuracy of 98%. Xcentric Services is partners with V-Count sell people counters. If you are a retailer or own a business venue where you have to take care of people count you welcome to visit Xcentric Store to get people counting camera price. Customer traffic is the main component for the success of any physical store, and it is challenging to increase the number of people that pay a visit to your store. Businessmen and other think tanks are making strategies to increase the footfall traffic to improve the sales and
other in-store campaigns. Some sponsored events that may result in an increase in sales in your store are mentioned. Special events New Product Promotions Demos Store celebrations such as milestones, anniversaries and holidays. One-day special promotions The point is not arranging these events or sponsoring them, the real purpose of these events to create new customers and increase the customer traffic in your store. If you want to know how successful these events went you have to gather the people counting data, it will show you the accurate data that you can analyze if there was any change in customer traffic as compared to normal days. How To Measure Foot Traffic Different ways are used by many retailers to track customer traffic, some retailers assign an employee to count the people entering the store. He can either stand on the entrance to count customer or he can monitor CCTV and count people over the screen. Some smart retailers are using new innovations to count people, in fact, they are using the people counters to generate reports of customer traffic. The data from the counters help retailers to analyze the customer interaction with the store. There is good news for retailers in Pakistan! If they want to grab people counter just visit Xcentric Store and get the best people counting camera price. These are some factors, you can measure the success of your sponsored events. Profit Basically, you want to make some profit from your promotions and events. You have to note if the lower cost of your promotional items was balanced by an increase in the number of people buying your products, or even higher sales are experienced. You can compare this by simple cost per purchase. Sales volume During promotions you will experience an increase in sales volume, to know the exact sales volumes you need to know your normal day sales volume. What is the average of your sales that you experience on normal days? Compare the sales figure with the sales you got during the time period of in-store promotions. You will know yourself if you improved your sales or not. Customer satisfaction After you are done with your in-store promotion you have to notice that, are customers still visiting your store or they were just one time shoppers at your store. Proper check on the people
that visit your store before the promotion event, during the promotions, and after the promotion. This will identify how much your customers are satisfied during the promotional event. Goals Before you start any promotional event you have to set up your goals. If your goals are achieved your event was already a success but if you use some accurate metrics it will serve you well. Xcentric Services provide all kind of people counting solutions with the maximum accuracy in data. Feel free to consult us about your people counting queries.