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This placement avoids frustrating people who come looking for answers, so the vast majority of users who have no interest in the ads aren't exasperated.
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The bidding mechanism may appear complex at first glance, but most of the complexity happens on the Google side. • Advertisers are led through the process of setting a budget and their maximum bid price for keywords; Google performs the calculations. • By assigning advertisers higher positions based on both what they pay and the effectiveness of their ad (multiplying the payment price by the click-through rate and ranking ads according to the result), • Google encourages advertisers to invest time in learning to compose effective ads, with both parties directly benefiting. • Some of the key terms found in the preceding definitions are: sensing, environment, persistent, ‘own agendas’, autonomy, goals, and knowledge.