common misconceptions about branding n.
Skip this Video
Loading SlideShow in 5 Seconds..
Branding Agency Melbourne PowerPoint Presentation
Download Presentation
Branding Agency Melbourne

Branding Agency Melbourne

3 Vues Download Presentation
Télécharger la présentation

Branding Agency Melbourne

- - - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

  1. Common Misconceptions about Branding You have embarked on new business and gearing up for your branding efforts online. Well,people often mistake branding for online marketing and think it involves the following: ● Logos, color schemes, and website design – What should be the design of my logo? What colors should complement my business? How to go about web design?● Brand mentions, links, and social popularity –Effort should be put to boost visibility online because this promotes brand recall● SERPs visibility, ad campaigns, and other promotional efforts To give clarity, the aforementioned points only scratch the surface of branding and they are in fact marketing tools and strategies Teaming up with a reputable branding agency will clarify your queries and bring unique strategies to the table to build and market your brand.

  2. What is the difference between Marketing and Branding? Marketing is a method and tool to promote business, which involves SEO, PPC, social media, local search, mobile and traditional promotional methods. Branding, on the other hand, involves creating a unique name and image for a product in the customer’s mind via consistent theme and other strategies. Branding agency focuses on creating a significant presence of your product in the market that lure and retain loyal customers Highlights of Some Common Misconceptions about Branding The most common misconception is mixing branding with marketing. These are the following misconceptions about branding:

  3. Misconception 1 – Branding is related to marketing/advertising As already mentioned above, branding is who you are and marketing is how you build awareness about your products. Marketing, advertising and other promotional activities are involved in communicating about your brand personality and message. Branding is the method of establishing the traits that are involved with your brand, such as your personality, your voice and your messages. If you are looking to build a brand out of your business,Branding Agency in Melbourneis the name to go.

  4. Misconception 2 – You are the Ultimate Brand Authority This is one of the common misconceptions among new business owners. You are responsible for setting the tone, set the guidelines that are followed by your company and stick to the same as they work your brand. These efforts, however, do not make you have the ultimate brand authority. Ultimately, your customer should resonate with your brand and they are the ones who define your brand. Their perception about your brand influences other people in their circle. This is why selecting a brand value carefully is important; otherwise, it may take a toll on your business when you do not see repeat customers coming.

  5. Misconception 3 – Branding has a Formula for Success As every effort in online marketing can be measured, it does not mean that every strategy has a fixed set of formulas. Two companies cannot be the same. A similar process, however, for developing a brand may prove to be effective for businesses in the same field, but still these businesses will hold unique identities and needs. Branding is based on customized experience and there is no fixed formula. The success of any brand is impacted by the behavior and interest of the target audience.

  6. Conclusion Branding is different from marketing. To build an effective brand of your business, having clarity and authenticity in each of the steps mentioned above will not make you stray. Branding agency in Melbourne will help you target market with their unique strategies to identify with your brand personality and values.

  7. Thanks For Watching Website: Phone: +613 8687 2129 Email: Location: Level-2, 420, Collins Street, Melbourne, VIC- 3000