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The Chief Communication Officer’s Leadership Agenda October 17, 2013

The Chief Communication Officer’s Leadership Agenda October 17, 2013. About Gagen MacDonald. Gagen MacDonald is a strategy execution firm that helps companies turn strategies into results.

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The Chief Communication Officer’s Leadership Agenda October 17, 2013

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  1. The Chief Communication Officer’s Leadership AgendaOctober 17, 2013

  2. About Gagen MacDonald Gagen MacDonald is a strategy execution firm that helps companies turn strategies into results. Working collaboratively from the corporate office to the front line, we use an organization’s leadership, brand, culture, vision and history to motivate and align employees behindaccomplishing business objectives. Focusing our experiences and passions, we make your cause our cause.

  3. Three key CCO priorities Supporting business growth Promoting and protecting company reputation Driving company’svalues and culture

  4. In the context of dramatic change • Globalization • New media • Stakeholder empowerment • Blurring of “inside” and “outside” • Lack of trust

  5. “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing.” — Abraham Lincoln

  6. Reputation starts from within • The Business Direction • Reputation & Brand Strategy • Goals Setting • Strategic Planning Process • Stakeholder Value Proposition & Management • Competitive Analysis and Planning Strategy • How the Organization is Set Up • Structure • Systems/Processes • Policies and Procedures • Staff Competencies/Skills • Job Practices • How the Organization Works • Leadership • Shared Values • Attitudes/Beliefs • Behavioral Shifts • Organizational Experiences Infrastructure Culture

  7. Implications for the profession • Not only position, butdefine the corporation • Not only develop channels of communication, butnetworks of relationships • Not only change perceptions, butchange realities Source: Authentic Enterprise, Arthur W. Page Society, 2007

  8. The evolving function

  9. Top 10 desired leadership traits for communicators

  10. Global “Whole-Mind” Thinker

  11. Future-Creator

  12. Context Builder

  13. Synthesizer

  14. Storyteller

  15. Relationship Builder

  16. People Developer

  17. Results Driver

  18. Courageous Actor

  19. Trusted Advisor

  20. Thank You! Maril MacDonald P 312 673 7320 m.macdonald@gagenmac.com Gagen MacDonald 35 East Wacker Drive Suite 2350 Chicago, Illinois 60601 P 312 640 9100 F 312 640 9101 info@gagenmac.com www.gagenmacdonald.com

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