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Significant Impacts of the Twitter Purge on Social Media Marketing

Read about the Twitter Purge

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Significant Impacts of the Twitter Purge on Social Media Marketing

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  1. Significant Impacts of the Twitter Purge on Social Media Marketing

  2. Twitter has recently announced that the company is currently locking suspicious accounts. Aside from that, Twitter also hinted they will remove these accounts from the follower count. Such move is at some point presently referred to by many digital marketers and SEO experts as the purge. When asked to comment about the latest announcement many site owners firmly believe that Twitter’s move was intended to boost the amount of trust that Twitter users have towards the company while availing the services it provides.

  3. 1. Provide more benefits to advertisers One of the most significant impacts that the Twitter purge provides social media marketing is providing more benefits to advertisers. The purge does this by eliminating a lot of suspicious accounts. Since probably millions of suspicious accounts are removed, advertisers are given a chance to save money by preventing them from running ads on such accounts. Thus, the amount of budget that they are wasting by airing ads on suspicious accounts that usually don’t cause them any good is significantly reduced. Also, the removal of suspicious and usually fake accounts allows advertisers to place their ads on actual consumers. As a result, the positive effect of their promotional campaigns is boosted since these will most likely count more. Aside from that, many SEO experts have come up with some significant impacts that the recently-implemented Twitter purge will most likely cause to social media marketing. Among the most notable of these are the following.

  4. 2. Twitter becomes more transparent and worth trusting. The purge is also a good way for Twitter to boost its degree of transparency to users and advertisers. Since a lot of suspicious accounts are locked and eventually removed from the follower count, advertisers will be encouraged to place more ads on Twitter mainly because the company clearly shows that they are quite responsive to the needs of advertisers particularly in helping them maximise the output of the promotional content that they are running using the platform. Also, the latest move will surely encourage new users to use the platform given that a comprehensive check is in place to make sure that the actual Twitter community is made up of real users that are driven by their desires to connect with each other virtually.

  5. 3. Provide more benefits to honest users The purge can also provide more benefits to honest users. It does this by reinforcing the credibility of individuals and groups operating on Twitter as well as allow the user to conveniently determine who to trust. Furthermore, the purge is also expected to boost Twitter users’ interactions since they are more confident that their tweets will be read and impact real people.

  6. Source: https://digitalmarketingjournal .weebly.com/blog/significant- impacts-of-the-twitter-purge- on-social-media-marketing

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