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YouTube Originals in 2019

YouTube has been a platform sensation throughout the years and has now been working on some changes, which includes taking out the Originals from the Paywall in 2019. Up until recently, only users with the Premium YouTube service subscription can view its original programming features, which is only available to 29 countries. This update is part of the platform’s strategy to shift to celebrity and creator-driven content.<br>

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YouTube Originals in 2019

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  1. YOUTUBE ORIGINALSIN2019

  2. YouTubehasbeenaplatformsensationthroughout theyearsandhasnowbeenworkingonsome changes, whichincludestakingouttheOriginalsfrom thePaywallin2019. Upuntilrecently, onlyuserswith thePremiumYouTubeservicesubscriptioncanview itsoriginalprogrammingfeatures, whichisonly availableto29countries. Thisupdateispartofthe platform’sstrategytoshifttocelebrityandcreator- drivencontent.

  3. Whatistheupdateabout? Lastweek, YouTubemadeanannouncementaboutits originalprogrammingtorunitsplatformonfreead- supportof2billionusers. Someprogramswillretain thesubscription-basedoptionwhilethisnewupdate isaworkinprogress. Butwhatthisultimatelymeansis theywillexpandtheaudienceoftheirOriginal YouTubecreatorsandprovideadvertiserswithgreat contentthatreachestheYouTubegeneration.

  4. Asidefromexpansion, thisalsoleadstonewsponsorshipopportunities andnewinventorythatmaybecomeavailableinGooglePreferred, which isanadvertisingprogramthatallowsmarketerstobuyadsupfrontvia YouTube’stop-performingchannels. Inotherwords, thecompany’s decisioninmakingthistransitionissupportedbyGooglePreferredina betterway.  Inadditiontothat, thepreviousserviceturnsouttobean experimental strategy. Advertisershaveaskedforprogrammingthatis ad-free. Itjustsohappenedthatinthelastfewyears, andaccordingto YouTube’sChiefBusinessOfficerRobertKyncl, theirprimarygoalin puttinguptheYouTubePremiumservicewastogetmoresubscribers attractedwiththeservice. Eventually, theyrealisedthrough experimentationthatmakingtheprogramfreetouserswillhelpthem makealotofprojectsworkwell, andapparently, moreinventory.

  5. WhilethesechangessignalanewphaseforYouTube togainmorepremiuminventoryoptions, thisisalso infavourwithregularuserswhoareYouTube aficionadosandfrequentvisitors. Thecompanyno longerconsidersanypullback, andit’sawin-win situationforbothsidesanyway. AsafellowYouTube patron, it’sexcitingtoseehowthesechangeswill takeplacenextyearandwhattheoutcomewillbe.

  6. Source: https://digitalmarketingjournal .weebly.com/blog/youtube- originals-in-2019

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