1 / 5

The Legacy of Blue Nun: From 1857 to Modern Rebranding

Founded by Hermann Sichel in 1857, Blue Nun quickly gained recognition in the UK, becoming a staple in top London hotels and restaurants. By the 1970s, it had sold 3.5 million bottles in the UK alone. In an effort to appeal to a broader market, Blue Nun has recently expanded its range to include Pinot Grigio, Rosé, and Merlot. The introduction of Blue Nun Gold in 2009, featuring real 22-carat gold flakes, targets young women looking for a wine that enhances special occasions.

anahid
Télécharger la présentation

The Legacy of Blue Nun: From 1857 to Modern Rebranding

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. History In 1857, Hermann Sichel founded the business in Germany. The new brand won instant recognition in the UK and before long was found in most top London hotels and restaurants. Blue Nun continued to grow through to the 1970s, where it reached sold 3.5 million bottles sold in the UK alone.

  2. Rebranding Recently Blue Nun have attempted to change their product. They’ve added wider selection of Blue Nun Wines to their range in an effort to appeal to a larger market. Including a Blue Nun Pinot Grigio, a Blue Nun Rosé and a Blue Nun Merlot.

  3. Gold In 2009, Blue Nun released Blue Nun Gold. A wine with real 22 Carat Gold flakes floating in the wine hoping to appeal to young women drinkers. Blue Nun Gold claims to be: 'the perfect wine for celebrations and special occasions. For life's golden moments'

  4. References Blue Nun (no date) Explore Our Wines [Online] Available from: http://www.bluenun.co.uk/ [Accessed 25th November] Blue Nun Wines (no date) The New Blue [Online] Available from: http://www.bluenunwines.com/ [Accessed 25th November] Erwin, M (25th May 2009) Blue Nun is going for gold. Metro [Online] Available from:http://www.metro.co.uk/news/670841-blue-nun-wine-is-going-for-gold#ixzz1dgfkQC9P [Accessed 25th November 2011] Retro To Go (2007) Blue Nun – a 70s classic returns [Online] Available from:http://www.retrotogo.com/2007/03/blue_nun_a_70s_.html [Accessed 25th November 2011]

More Related