210 likes | 525 Vues
Heritage in Westman. Presentation OutlineIntroductionOverview of Westman Heritage StrategyRoute-based TourismOutreach at Brandon UniversityWestman Heritage InventorySummary. Westman Heritage Strategy. Background:Heritage Tourism = 37% of Canada's tourism motivated visitsThis percentage is
E N D
1. Preservation and Promotion of Heritage in Westman: A Rural Tourism Experience from Manitoba
Doug Ramsey
Department of Rural Development
Brandon University
2. Heritage in Westman Presentation Outline
Introduction
Overview of Westman Heritage Strategy
Route-based Tourism
Outreach at Brandon University
Westman Heritage Inventory
Summary
3. Westman Heritage Strategy Background:
Heritage Tourism = 37% of Canadas tourism motivated visits
This percentage is much lower in Manitoba
A partnership model developed to assess opportunities
Five initiatives (each interrelated):
4. Product developmentand marketing Objectives:
Awareness, image, appeal
Collaborative packaging and value
How to achieve objectives:
Identify heritage image
Linking themes and heritage products
Marketing program
Annual heritage event
Westman heritage tour
5. 2. Heritage tourism partnership program Objectives:
Seek heritage partners
Resource allocation
Increase motivation to visit
Match experience to expectation
How to achieve objectives:
Heritage investment partnerships
Heritage marketing partnerships
Coordinate government funding
Develop strategic partnerships
6. 3. Authenticity through preservation and conservation Objectives:
Regional attractions theme
Conservation
How to achieve objectives
Assess quality of resources
Develop technical quality
Crisis intervention
Establish a regional focus
7. 4. Communication, educationand interpretation Objectives:
Heritage benefits
Authentic experiences
Motivate travel to region
How to achieve objectives:
Information services
Training and professional development
Community outreach
Heritage visitor passport
8. 5. Heritage Discovery Centre Objectives:
Heritage focus
Orientation to the region
How to achieve objectives
Functional program and site selection
Development of centre
Staffing
9. Route-based Tourism Rationale = rural attractions tend to be:
small scale
located distant to major markets
surrounded by common elements and landscapes
Definition
Theme-based excursions developed with the purpose of connecting sites/attractions/destinations of interest located along a common pathway.
10. Route Based Tourism (continued) Westman Heritage Strategy Inc. Sample Tours
Military
Agricultural
Mixed
Military Tour Sites/Destinations
Artillery Museum, Shilo
Aviation Museum, Brandon
Historic Monuments, SW MAN
11. Outreach Opportunities Brandon Universitys Outreach Desk
Example: Arden, Manitoba
Declared Crocus Capital of Manitoba (May, 2001)
Established organic grain cooperative (May, 2001)
Located on sandy ridge
aboriginal archaeological sites
pioneer route
parallels river system (some trail development)
Has retained original townscape
12. Outreach in Arden, Manitoba Cultural and natural resources inventory
Potential to connect with other communities
Neepawa (Lily Festival, Margaret Laurence)
Gladstone (Happy Rock, Museum)
Being located on Yellowhead provides opportunity to link with other small communities
Market potential = tourists travelling between Winnipeg and points west (RMNP, SK, AB, BC)
13. Westman and BU Outreach Westman Heritage Inventory Project
BU Outreach Service Grant ($2,500)
Background:
Methods: site visits, published materials, interviews
Eight categories: museums, buildings, parks, sites, events, churches, historical societies, art galleries
Result: 242 sites and resources identified
Purpose:
Create a base-line web-searchable data base
Launch with marketing to generate interest
14. Work to Date on Inventory Cimnet @ BU
http:\\westmanheritage.cimnet.ca
www.cdd.cx/start
START S-W Association for Regional Tourism
Rural Tourism Class Project
Five regions: NW, NE, SW, SE, Brandon
Inventory to include:
eight categories
Services and accommodations
Cultural icons and festivals
Scenic dimension for Web Site
15. North-east
Arden
Crocus Cultural Icon
Grain Elevator 1928 now organic grain coop
Streetscape pattern and architecture
River and ridge biophysical and cultural history
Camping and trails
Swinging bridge
16. Heritage Inventory - Brandon Museums
26th Field Regiment
Agriculture and Agrifoods Canada Research Centre
B.J. Hales Museum
Carousels and Dolls Museum
Daly House Museum
Manitoba Agricultural Hall of Fame
17. Heritage Inventory - Brandon Buildings (14)
Former Burchill and Howey Block
Former Paterson/Matheson House
Villa Louise
Brandon College and Clark Hall Buildings
Fraser Block
Maley House (Casa Maley B&B)
18. Heritage Inventory - Brandon Sites
None
Events
Brandon Folk Music and Arts Festival
Royal MB Winter Fair
MB Summer Fair
MB Fall Fair
19. Heritage Inventory - Brandon Churches
St. Matthews Anglican Church
Historical Societies/Organizations
Brandon Mental Health Centre Historical Society
Brandon Municipal Heritage Advisory Committee
Art Galleries
Art Gallery of Southwestenr Manitoba
Priaire Showcase
20. Future Directions: Manitoba Role of provincial and federal agencies in facilitation
Release of Tourism Forum Report
Need to explore the idea of Route Based Tourism
Southwest Trails Association for Regional Tourism
Westman Heritage Inc.
21. Thank-you for your time and attention Contact Information
Doug Ramsey
Department of Rural Development
Brandon University
Brandon, MB R7A 6A9
Phone: 204-571-8514
Fax: 204-725-0364
Email: ramsey@brandonu.ca
Web: www.brandonu.ca/academic/ruraldevelopment