1 / 13

Luxury retail experience

Luxury retail experience. Decisive preference shaping in a post-crisis enviroment. Gone are the days of demographics. Current trends. favorite brands, but want them at lower prices  product innovation cause marketing Multi-channel relationship

anakin
Télécharger la présentation

Luxury retail experience

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Luxury retail experience Decisive preference shaping in a post-crisis enviroment

  2. Gone are the days of demographics

  3. Current trends favorite brands, but want them at lower prices  product innovation cause marketing Multi-channel relationship accessible, while retaining a brand's mystique

  4. SEGMENT 1: DISCOUNT… BUT NO.

  5. Segment 2: image, image, image

  6. SEGMENT 3: Create vip’s

  7. 1.Learning about the brandor news

  8. SMART contact Preference for e-mailing Personal reward is important Personalization of message Have them attend an event rather than a promotion Successful retail locations operate on an event-based marketing scheme. Novelty and innovation need to be communicated

  9. 2.location, location, location

  10. 3. MEANINGFUL Product

  11. 4. Inspiring service

  12. Will they come back?

  13. Let’s talk

More Related