Presentation Transcript

1. Selling Your Home
2. Mary Meyers - Real Living Real Estate Agent My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. Credentials Full time Real Estate Agent • 8 years member National Association of Realtors® • Premier Service® Trained • 98% Customer Satisfaction Rating Graduate Realtors Institute Mary Myers, GRI
3. My Company – Real Living 2002Launches as the 7th largest real estate brokerage in America. 2006Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE 2008Named The Most Promising New Brand – the Swanepoel TRENDS Report. 2009Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.
4. Premier Service® Delivers 95% Satisfaction Rate. 95% National Satisfaction Rate Thousands of completed surveys say our customers value our service. 94% would refer us to a friend.* Premier Service Promise Listen to your needs. I will deliver a service experience based on your needs and desires. Establish clear expectations. I will explain the roles I play and how we will work together. Commit to a plan. I will design a plan to deliver on those expectations. Perform the service. I will deliver on my commitment. Solicit your feedback. You will be asked to complete a survey which will be used to measure and evaluate my performance. *Percentage based on 2009 Customer Satisfaction Survey.
5. Our National Satisfaction Rating for 2009 Our buyer and seller clients awarded us with a 96% Customer Satisfaction Rating for 2009. Through the annual National Association of Realtors Profile of Buyers and Sellers we are able to compare ourselves against a national average. Our rating is far above the industry satisfaction rating. While the NAR survey does employ slightly different language, the results speak for themselves. All above, 2009 GMAC Real Estate survey results. Throughout 2010 GMAC Real Estate brokerages will be rebranding to Real Living.
6. My Roles and Responsibilities Trusted I will listen to your goals, always be responsive, share customer feedback promptly and use my professional skills to assure your home sells quickly. AdvisorSM Comparative Home Analysis Pricing Listing Merchandising Recommendations Estimate of Proceeds Financing Options Seller Disclosure Documents Seller Updates Customer Feedback
7. My Roles and Responsibilities Skilled I will help you evaluate offers and steadfastly represent your interests throughout the sale, always respecting your confidentiality. NegotiatorSM Review Offers Answer Objections Expedite Buyer’s Offer Negotiate Price and Terms Contract Contingencies Finalize Purchase Agreement Complete Negotiations
8. My Roles and Responsibilities Expert I will develop and implement a 360º Marketing plan, and work to ensure that the sale is finalized, smoothly and efficiently to your satisfaction. FacilitatorSM Yard Sign Multiple Listing Service Marketing • Internet • Direct Mail • Listing Ads • In & Out-of-Town Buyer Contacts Showings Open Houses Inspections Property Survey Closing Possession Promote to Real Living Agents Promote to Local Real Estate Agents
9. The Premier Service® Survey Your Opinion is Important! Complete a survey from an independent research company. Survey Purpose Enables me to document and track my performance. Ensures a continued record of superior service that no other company can match.
10. My Customer Satisfaction Rating 97% Customer Satisfaction Rating for January 2007 to Present. Nancy knew we were apprehensive about selling our home. But she explained everything and was always available to answer questions. Her knowledge of negotiating made the process go smoothly. She was invaluable! Bill and Sue Bradley We had shopped around for a Realtor because our last experience was not pleasant. But when Nancy explained how she and her company worked with sellers – and that she was willing to put her promises in writing – it just seemed to be the way to go. And we weren’t disappointed! The sale went great and we would not hesitate to recommend Nancy! Jeff and Mary Horwith
11. I Am Available to You in Many Ways! Office Phone: Cell Phone: Email: Facebook: Twitter: LinkedIn: My Web Site: MyRealLiving 2.0 My policy on returning calls:
12. Meet My Team Anytime. Anywhere. Everyday. Everywhere. At Your Service Name – Office Manager Name – LPA Name – Marketing / Showing Coordinator Name – Mortgage Consultant
13. Agents Across The Nation If your needs are outside of our local market, I can connect you to another equally qualified and dedicated Real Living Professional with local expertise and a proven record of success and customer satisfaction. Premier Service® Real Living Real Estate Agents acting on your behalf as your Trusted AdvisorSM, Skilled NegotiatorSM and Expert FacilitatorSM. Consider me your connection to a rewarding real estate experience.
14. Real Steps – Getting Started What is your timeline? Are you in need of pre-foreclosure or short sale assistance? Are there contingencies associated with the transaction? Would you like assistance in staging your home?
15. Real Steps – The Science of Pricing Your Home What is Your Home Worth? Comparative Home Analysis – Your reference to sales price of similar properties Guide to developing listing price
16. Real Steps – The Science of Pricing Your Home Price is Influenced by Several Factors Location Proximity to area amenities, schools and destinations Access to major highways and public transportation Property Condition Structural and mechanical systems Curb appeal and décor Staging for sale Market Condition Interest rates and financing options Competition from other homes Economy and consumer confidence
17. Real Steps – Importance of Price Interest is Highest in First Few Weeks Finding the Right Buyers
18. My Advantage – 360º Marketing An Exclusive Program of Real Living
19. 360° Marketing Integration System Digital • Mobile • Traditional Get to the MarketFirst & Fast
20. Real Estate Consumers
21. Who’s Buying Today? Median Age – 39 years Median Household Income – $73,100 I have access to the latest research and findings on home buying behavior. Source: National Association of Realtors, Profile of Home Buyers and Sellers 2009
22. Digital Marketing Where the Buyers Are
23. Real Living Web Sites – RealLiving.com The Most Important Place to List Your Home •Nearly 1.15 million page views each month •Newest listings – featured attention •Post on our national syndicated sites and the local multiple listing service With Real Time Listings I can put your house on the market right now. With a click, your listing goes on Real Living.com and on all of our syndicated internet sites. Your house is the newest and the fastest.
24. Real Living Web Sites – My Web Site www.agentname.com Your home marketed on my site Your home given preference
25. Real Living Web Sites – MyRealLiving2.0 Monitor Interest in Your Home View number of Web hits View number of showings Keep track of open houses
26. Real Living Web Sites – MyRealLiving2.0 Attracts Buyers Save favorite listings Save home searches Receive personalized e-mail alerts from me – when your home matches their criteria Schedule open houses
27. Real Estate Web Sites Our Relationship With Other Web Sites Gives Your Home More Exposure. Unparalleled in the Industry!
28. Web Advertising
29. Listing Enhancements – Photos & Property Information Photos - #1 Feature for Buyers Up to 27 photos of your home Photos help sell listings Neighborhood Information • Schools, mapping and neighborhood info Videos Schedule a Showing Calculate Your Mortgage Source: RISMedia April 2008
30. Listing Enhancements – Property Web sites http://YourAddress.RealLiving.com • Easy to market • Easy for buyers to find online
31. Listing Enhancements – Google Mapping These Maps Allow Buyers to: Zoom in to neighborhood location Pinpoint a specific address or area Filter property results in a given area by price, bedrooms, bathrooms
32. Listing Enhancements – Podcasting An Audio Tour of Your Home Post on I-Tunes Post on Web site E-mail to friends/potential buyers
33. E-Communications E-letters E-cards
34. Digital Marketing – My Real Living Blog Blog (url of blog) An Insider’s Guide to Home Real Estate Links to Real Living Web sites Attracts buyers
35. Digital Marketing - Social Networking Twitter address: LinkedIn: You Tube: Facebook address: Myspace address: (list how to find on various social media)
36. Mobile Marketing Anytime, Anywhere Convenience. Click button Enter your phone number Instant connection Show photos and info on your computer
37. Mobile Marketing Text Me Now Immediate connection to potential buyers
38. Traditional Marketing Finding Buyers in the Real World
39. Traditional Marketing – On Location Yard Signs Open Houses
40. Traditional Marketing – Newspaper Advertising Eye Catching Ads Readers are directed to web site for more information
41. Traditional Marketing – Direct Mail Advertising “For Sale” postcards with photos, information and features Target mailings by zip code, streets, demographic information
42. Real Living Elegant Homes If your property warrants special consideration, the Elegant Homes program includes: Yard Signs Agent marketing materials Property marketing materials Listing syndication to over 20 of the most popular real estate Web sites including these top luxury web sites: LuxuryRealEstate.com - #1 luxury real estate site in the world UniqueHomes.com UniqueGlobalEstate.com WallStreetJournal.com duPontRegistry.com ElegantHomes.com
43. Selling Your House is a Complex Process I’m with you every step of the way.
44. Real Deal – Finalizing the Contract Evaluating the Offer Negotiating Price and Terms House sale contingencies Closing dates Inclusion of accessories or fixtures Writing the contract – Get it on paper Managing the inspection, property survey Professional service with you every step of the way.
45. Access to Federal, State and Local Programs Incentives for Home Sales There are many local, regional and national programs which assist home buyers. I can work with buyers to help them use these programs to purchase your home. I can help you access these programs to purchase your next home.
46. Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
47. Let’s Get To Work! My Mission To help you attain the highest possible price in the shortest amount of time while negotiating the details and steadfastly representing your interests. I’m ready to put Premier Service® to work for you! Mary MyersGRI, ABR