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Understanding Crisis Management Campaigns: Strategies, Goals, and Persuasive Techniques

This overview explores the intricate facets of crisis management campaigns, focusing on persuasive appeals centered around the persuader’s virtues and trustworthiness. It delves into campaigns aimed at changing beliefs and ideologies, highlighting the communication strategies that seemingly benefit the audience but ultimately serve the initiator's interests. The discussion also covers the various levels of goal formulation in campaign planning, and public relations strategies that corporations employ to address different types of emergencies effectively.

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Understanding Crisis Management Campaigns: Strategies, Goals, and Persuasive Techniques

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  1. PENSUM QUIZ Text: Simons Group 2

  2. 1. PERSUASIVE APPEALS BUILT AROUND “TRUST ME” STORIES ABOUT THE PERSUADER’S VIRTUES

  3. 2. PERSUASIVE CAMPAIGNS SEEKING TO CHANGE BELIEF AND IDEOLOGY

  4. 3. COMMUNICATION STRATEGIES THAT APPEAR TO BE SERVING AUDIENCE MEMBERS, BUT RATHER ARE TOOLS TO MAXIMIZE THE GAINS OF THE PERSON USING THEM

  5. 4. THE THREE DIFFERENT LEVELS OF FORMULATING GOALS INCAMPAIGN PLANNING

  6. 5. PUBLIC RELATIONS CAMPAIGNS WHERE CORPORATIONS DEAL WITH EMERGENCIES OF ONE TYPE OR ANOTHER

  7. 2. PERSUASIVE CAMPAIGNS SEEKING TO CHANGE BELIEFAND IDEOLOGY 1. PERSUASIVE APPEALS BUILT AROUND“TRUST ME” STORIES ABOUT THE PERSUADER’S VIRTUE 3. COMMUNICATION STRATEGIES THAT APPEAR TO BE SERVING AUDIENCE MEMBERS, BUT RATHER ARE TOOLS TO MAXIMIZE THE GAINS OF THE PERSON USING THEM 4. THE THREE DIFFERENT LEVELS OF FORMULATING GOALS IN CAMPAIGN PLANNING 5. PUBLIC RELATIONS CAMPAIGNS WHERECORPORATIONS DEAL WITH EMERGENCIES OF ONE TYPE OR ANOTHER

  8. WhatisCrisis management campaigns ANSWER 1: WHAT IS… CHARACTEROLOGICAL PERSUASION?

  9. WhatisCrisis management campaigns ANSWER 2: WHAT IS… INDOCTRINATION CAMPAIGNS?

  10. WhatisCrisis management campaigns ANSWER 3 WHAT IS… MACHIAVELLIANISM?

  11. WhatisCrisis management campaigns ANSWER 4 WHAT IS… A) IDIALLY LIKE TO ACHIVE? B) EXPECT TO ACHIVE? C) MINIMUM ACHIVEMENT?

  12. WhatisCrisis management campaigns ANSWER 5 WHAT IS… CRISIS MANAGEMENT CAMPAIGNS?

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