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WageIndicator SEO, December 10, 2008 Irene van Beveren

WageIndicator SEO, December 10, 2008 Irene van Beveren. Today: 0. Why SEO is important Keyword Strategies Title Tags Internal Links Duplicate Content SEO Tools. Why SEO is important Traffic and Conversion Paywizard Oct 06 - Nov 08. SEO key factors. What is Search Engine Optimization?

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WageIndicator SEO, December 10, 2008 Irene van Beveren

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  1. WageIndicator SEO, December 10, 2008Irene van Beveren Today: 0. Why SEO is important Keyword Strategies Title Tags Internal Links Duplicate Content SEO Tools

  2. Why SEO is importantTraffic and Conversion Paywizard Oct 06 - Nov 08

  3. SEO key factors • What is Search Engine Optimization? The practice of designing web pages so that they rank as high as possible in search results from search engines like Google and Yahoo. • Key elements of SEO approach Wageindicator • 1. Keyword Analysis through Google Trends • 2. Change title tags based on your Keyword Analysis • 3. Change the Internal Link structure • 4. Avoid Duplicate Content • Create fresh, relevant SEO content based on User Search Behavior and link back to the relevant topic page • Build internal link structure / external link strategy based on Keyword Analysis • Improve Conversion * today

  4. 1: Keyword Analysis • Keyword Research • Invest in researching and defining your target keywords and phrases • Look for high "search volume" keywords • Make sure you know your top 50 keywords by Google search volume and optimize accordingly • Tools • Google Keyword Tool • Google Trends • (Word Tracker) • (Trellian) www.google.com/trends - wage, salary or income?

  5. Example: keywords generating traffic 2008 ytd

  6. 2: Change Title tags and Description for all your new and existing pages based on your keyword analysis • Title tags • What is a title tag and what is a description tag? • Where can you edit these elements in Plone? (see next slide) • How do they show up in Google? • Query: “site:www.loonwijzer.nl + keyword(s)” in Google • Example Wageindicator • Include your main keywords within the first 60 characters of the Title tag, repeat them in the first line of your description tag • Use Caps for your keywords, to drive Click throughs Title tag Description Tag

  7. Example: where to edit title tags and description tags in Plone

  8. Tip: Optimize title tags but don’t change the url’s, since they will lead to “dead links” in google

  9. 3: Build internal link structure based on your high potential keywords and create topic pages for your top keywords • For Paywizard.org 20+ topic pages have been created, eg: • Minimum wage • Income tax • VIP salaries • Career tips • Etc. • Every new content piece is linked to the related topic pages. In this way, the topic pages become the “high authority” pages within the site structure: every page is pointing to it. • Example: backlinks from the Salary News Selection

  10. 4: Avoid Duplicate Content • Avoid Content that is very similar or duplicate of existing content on the site, or on one of the sister sites within Wageindicator! • We risk to be penalized by Google, for dozens of similar pages in the index • We should avoid putting the same content across multiple URL's. Your content might be filtered out as duplicate. • Especially duplicate title tags will lead to lower ranking and limit the number of pages in the index. Example: 13 results for the same review on variety.com

  11. 5: SEO tools • What Search Engine Spiders See http://www.webconfs.com/search-engine-spider-simulator.php • FireFox SEO plug in http://tools.seobook.com/firefox/seo-for-firefox.html • Duplicate Content Tools http://www.duplicatecontent.net/ http://www.dupecop.com/duplicate-content-checker.php • General SEO sites http://www.seomoz.org http://www.seochat.com

  12. Questions and Comments? Thanks!

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