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First Malayalam Daily Published Outside India

This outline explores the profile and readership of the first Malayalam daily published outside India. It examines the newspaper's penetration among various demographics, including age, gender, education, and income levels, based on KSA IPSOS 2013 data. The editorial content encompasses a range of themes relevant to Malayalam speakers in the Gulf, including economic news, international affairs, sports, and cultural topics. The findings underline the significance of Malayalam news in connecting non-Arab readers with their heritage while providing crucial information about their homeland.

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First Malayalam Daily Published Outside India

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Presentation Transcript

  1. First Malayalam Daily Published Outside India

  2. Outline • Readership • Profile • Penetration • Editorial Content • Conclusion

  3. Editorial Content • Gulf • International • Opinion • India • TV • Economic • Sports

  4. Non Arabs Penetration Malayalam News is the Leading across Malayalam speakers Read Newspapers Yesterday – Penetration (KSA IPSOS 2013)

  5. Malayalam News Profile Region Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

  6. Malayalam News Profile Gender Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

  7. Malayalam News Profile Age Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

  8. Malayalam News Profile Family Income Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

  9. Malayalam News Profile Education Read Newspapers Yesterday – Profile (KSA IPSOS 2013)

  10. Conclusion

  11. Thank you

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