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USING SOCIAL MEDIA TO REDUCE MENTAL HEALTH STIGMA AND DISCRIMINATION

USING SOCIAL MEDIA TO REDUCE MENTAL HEALTH STIGMA AND DISCRIMINATION. Our partners:. Radio Television Digital News Association. Social media can help bring about social change. Photo: Mr. T in DC (Flickr). 1 in 4 will have a mental health issue. CC Photo: Jesse Vaughan.

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USING SOCIAL MEDIA TO REDUCE MENTAL HEALTH STIGMA AND DISCRIMINATION

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  1. USING SOCIAL MEDIA TO REDUCE MENTAL HEALTH STIGMA AND DISCRIMINATION

  2. Our partners: Radio Television Digital News Association

  3. Social media can help bring about social change. Photo: Mr. T in DC (Flickr)

  4. 1 in 4 will have a mental health issue CC Photo: Jesse Vaughan

  5. When do we talk about mental health? Usually when there is a crisis, such as a shooting or other violence, or when someone has harmed or killed himself.

  6. The Facts About Mental Illness and Violence • FACT: People with mental illness are responsible for no more than 5 percent of violent acts in America. • FACT: People living with mental illness are more often the victims, not perpetrators, of violence. --National Institute of Mental Health

  7. Stigma and Discrimination • Difficulty renting an apartment • Discrimination in employment • Unfair treatment in education • Isolation from friends and family

  8. Mental Health Stigma in California • How willing would you be to accept a person with a mental illness as… • A co-worker? 41% • A next-door neighbor? 41% • A job applicant? 29% • A tenant? 31% • A friend? 63% • A family member? 75% Field Research Corp., June 2012 Adult Decision-Makers 25+

  9. Barriers to Seeking Help • Stigma • Concern about loss of job or social standing • Stereotypes • Lack of information • Fear • Mistrust • Cultural norms

  10. How can we use social media for mental health? http://www.flickr.com/photos/aphrodite/66231929/

  11. Combating Misperceptions and Discrimination Social Contact Works!

  12. Marketing is dead. We need to create movements instead. -Kevin Roberts Worldwide CEO of Saatchi & Saatchi Photo: http://www.flickr.com/photos/yukatafish/2616061290/

  13. Photo: http://www.flickr.com/photos/davidkjelkerud/2713789232/

  14. Step-by-Step Strategy Goals/Objectives Priority Audiences Capacity Tools and Tactics Measure and Evaluate Photo: http://www.flickr.com/photos/pensiero/230717296/

  15. Step 1:What are Your Goals and Objectives? http://www.flickr.com/photos/joc67/774419510

  16. Step 2: Whom Do You Want to Reach? .75" .75" http://www.flickr.com/photos/hamoid/317021961/

  17. Step 3: What is Your Capacity? http://www.flickr.com/photos/dimitryb/351357878

  18. Step 4: Which Tools and Tactics Will Help You Reach Your Goals?

  19. Step 5: Monitoring/ Evaluation http://www.flickr.com/photos/bionicteaching/3629084631/

  20. Social Media Tips for Mental Health http://www.flickr.com/photos/waderockett/171688464/

  21. Tips for Social Media Content • Share resources, tips, news, encouragement • Link to reliable sources. • Check links before passing them along. • Avoid sharing stories that imply mental illness often causes violence. • Positive stories of hope and recovery are powerful. • Social interactions reduce stigma. http://www.flickr.com/photos/46459767@N07/6815551892

  22. Language Matters http://spicecat.tumblr.com/post/51599789091/drew-a-version-of-this-a-while-ago-for-my

  23. Privacy and Safety Issues http://www.flickr.com/photos/ell-r-brown/7227970962

  24. ReportingonSuicide.org

  25. Be Authentic Photo: http://www.flickr.com/photos/feastoffools/3584066855

  26. Be Relevant http://www.flickr.com/photos/brewedfreshdaily89/2824125234/

  27. Love is Louder

  28. Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/

  29. Twitter Chats

  30. Building an Online Community Photo: http://www.flickr.com/photos/mallix/2586969604/

  31. Find Your Fans Photo: http://www.flickr.com/photos/lafleur/1350302133/

  32. #TimetoTalk

  33. EnableEvangelists http://www.flickr.com/photos/charliecowins/2083851923/

  34. #MentalPatient Social Media Backlash

  35. Tell Your Story Across Platforms

  36. InvisiblePeople.tv

  37. Introducing Generation Next… • Competition awarding three $4000 Cash Prizes: Film/TV, Journalism, & Social Media • Recognition at the 2014 PRISM Awards ceremony • Mentoring sessions with industry professionals and mental health experts • A collaborative program with Active Minds, a mental health organization led by college students • Curricular resources for faculty and students

  38. Questions? (866) 284-9767 teamup@eiconline.org eiconline.org/teamup/gen-next/ @MediaTEAMup

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