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eSPORTS

eSPORTS. What is esports?. Organized video game competitions between professional gamers Two major titles are League of Legends and StarCraft 2. History of esports. Earliest known competition on Oct. 19, 1972 at Stanford University for the game Spacewar E-sports goes online in the 1990s

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eSPORTS

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  1. eSPORTS

  2. What is esports? • Organized video game competitions between professional gamers • Two major titles are League of Legends and StarCraft 2

  3. History of esports • Earliest known competition on Oct. 19, 1972 at Stanford University for the game Spacewar • E-sports goes online in the 1990s • ~10 tournaments in 2000 to ~260 in 2010

  4. Growth of eSports • No developer or publisher has ever invested nearly as much into eSports as Riot • League Championship Series (LCS) is not profitable for Riot • Spent more on swag for attendees than received in ticket sales • Platform games (Call of Duty Ghost)

  5. U.S. VIEWING PLATFORMS • Currently no actual TV channel that focuses on eSports • Closest TV channel is G4 - geared towards young male adult viewers • Online streaming: twitch.tv, Major League Gaming, spectator mode, YouTube • GomTV, Azubu

  6. Based in South Korea, Global Starcraft League (GSL) attracts more than 50 million viewers globally Starcraft match televised on MBCGame in South Korea

  7. Commentating • Commentators are a recent development • Commentating improved with technology • Announcers are paid well • Announcers have lots of control • Nick Plott - former player turned announcer • Offered insight to gameplay

  8. esports Announcer Clip

  9. NFL NFL LCS

  10. APM • Actions per minute • Most professional Starcraft 2 players can get up to 200-300 apm

  11. Professional gamer Lifestyle • eSports is a lifestyle that often requires sacrifice • Many drop out or skip college to become pro gamers • Most teams usually live in a single gaming house • More of a time commitment than full time job

  12. Darshan Upadhyaya aka ZionSpartan

  13. Professional gamer salary • Livestream - problems with adblock • Sponsors • Boosting/selling accounts • Coaching • Tournament prizes • Games pay professional players

  14. Annual League of Legends Salaries • Carlos “Ocelote” Rodriguez reveals he makes nearly $1 million per year as a professional League of Legends player • The most popular players can make over 6 figures a year • Historically very secretive about money

  15. Annual Starcraft Salaries • Top 23 players earn over 100k each (2012) • 2nd place earns just shy of 400k • 1st place earns 400k (19yrs old) • Of the top 23, all but 2 are from S. Korea • Best U.S. player is 44th (24yrs old)

  16. Viewers • Most popular streamers can get 20,000 - 30,000 viewers at a single time • LoL Season 3 LCS Finals sold out the Staples Center • 32 million people viewed the LoL World Finals • 50 million people viewed the StarCraft 2 Finals • Over 100 million people watched the season worldwide • Mostly foreign viewers

  17. Tournaments • 44 premier event League of Legends tournaments in 2013 • Not including major and minor events, show matches, and collegiate tournaments • 36 StarCraft 2 tournaments in 2013 • Top 16 StarCraft 2: 9 South Korea, 2 Taiwain, 5 China • Top 14 LoL: 3 North America, 3 Europe, 2 Southeast Asia, 1 Lithuania, 3 Korea, 2 China, 2 Southeast Asia

  18. Global Competition • Korea and China • Europe growing • United States slowly getting there • Professionals moving to Korea to train • US Market still the most profitable

  19. All Stars in Shanghai

  20. season 3 LoL NA Tournaments • Season 3 Spring Split • Spring Playoffs • Summer Promotion • All-Star 2013 • Season 3 Summer Split • Regionals 2013 • World Championship • 2014 Spring Promotion

  21. LoL 3rd World Championship Prize Pool 1st - $1,000,000 2nd - $250,000 3rd-4th - $150,000 5th-8th - $75,000 9th-10th - $45,000 11th-12th - $30,000 13th-14th - $25,000

  22. Starcraft WCS 2013 Global Finals 1st - $100,000 2nd - $45,000 3rd-4th - $17,500 5th-8th - $7,500 9th-16th - $5,000

  23. After eSports • Face many of the same problems professional athletes do after sports careers • Lack of education and “real world” experience

  24. Total Market • Guide sites: Solomid, LoLKing, LoLNexus • Each website is worth millions • Youtube Channels: Top5plays, trends • Interviews • Public appearances

  25. The Differences • Rules of video games constantly changing • New seasons = new rules • Constantly new strategies with older/slower players falling behind as younger ranks rise above them • Video game fads are always changing • Traditional sports are constant

  26. Meet a Pro • Greg “Idra” Fields • 24 years old • American trained in Korea • Very successful • Poor player etiquette

  27. Meet a Pro • Jing Jun Wu • Must be 100% • Quit Dignitas • Family pressure • College > Gaming • Made $15K in high school

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