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Slots and New Technologies Where do we go from here?

Slots and New Technologies Where do we go from here?. Peter DeRaedt President GSA www.gamingstandards.com. Our Mission Statement. The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators.

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Slots and New Technologies Where do we go from here?

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  1. Slots and New TechnologiesWhere do we go from here? Peter DeRaedt President GSA www.gamingstandards.com

  2. Our Mission Statement The Gaming Standards Association (GSA) Is An International Trade Association That Creates Benefits For Gaming Manufacturers, Suppliers, Operators And Regulators. GSA Facilitates The Identification, Definition, Development, Promotion, And Implementation Of Open Standards To Enable Innovation, Education, And Communication For The Benefit Of The Entire Industry

  3. Industry Recognition • Jan 05, 2007 - GGB • Top honors as Best Productivity- Enhancement Technology • Jan 22, 2007 - IGWB • G2S named as top 3 gaming products of the year • Apr 25, 2007 - CEM • G2S Slot Floor Technology Award • May 3, 2007 - UNLV • The UNLV foundation honors Gaming Standards Association with membership in The Benefactor Society of the University of Nevada, Las Vegas. • May 24, 2007 – Casino Journal • Silver award for G2S in the top 20 most innovative gaming product of the year 2006

  4. Slots and New TechnologiesWhere do we go from here? Kurt Quartier VP International Casino Markets IGT Asia

  5. Asian Slots, The Way Forward • Localization • Asian Reel Slots • Communal Gaming • Electronic Table Games • Networking of Games

  6. Localization • Language: • Button Panel, Paytable Info, Screen Interface • Graphics: • Asian Themes • Feng Shui elements, colors, numbers, etc… • Leveraging Brands: • Global Brands • Asian Partners / Brands

  7. Asian Reel Slots • Reels growing in popularity • Easy to play for first time visitor • Great tool for much loved progressives • Multi-line, Multi-coin, low denom • Asian Theming • Use MLP Popularity • Potentially 20%+ of Slot Floors

  8. Communal Gaming • Desire for communal gaming exists • Tables, Multi-Player and MLP/Progressives • Growing & highly successful trend worldwide • Communal Bonuses • Celebration Prizes • Tournaments • Popular introductory / marketing tool

  9. Electronic Table Games • The usual suspects; Roulette, Baccarat • Expanded offerings to come • Key is keeping close to traditional play • Apply proven formulae • Progressives, Mysteries, Bonusing • Additional Wagers, Back Betting • Variety of Pit and Slot Floor placements

  10. Networking of Games • Server Based Applications • Improved Slot Marketing • Customized Bonusing & Progressives • Optimization of Slot Floor Configuration • Slot VIP Market: • Different player pricing • My Slot

  11. Server Based Gaming in Asia Gareth Phillips CTO Aristocrat Technologies

  12. Asia - Cultural Diversity • Many Languages • Lucky Colours • Important Symbols • Traditional themes

  13. Asia - Table Games • No tradition of slots • Casino games dominate • Tables are 70% play • Roulette • Black jack • Poker • Electronic tables popular

  14. Asia - Slots • Growth in slot play • Designed for Asia • Player education • Growth in “links” • progressives • mystery

  15. Server Based Gaming - SBG • Open System • Win XPE terminals • Routers and Gates • Firewall protection • Oracle V10 servers • Scalable • Scales 10 to 10,000 • Can be WAN • Secure • VPN • Digital signatures

  16. Example - UK FOBT • Server Based Technologies • RNG run on server • Game outcome determined in server • Runs fixed odds games • Roulette most popular • Horse races

  17. SBG – Multiple Content • Roulette • Black Jack • Video poker • Poker • Keno • Bingo • Majong • Scratch cards • Slots

  18. SBG – Different Concepts

  19. SBG – Wide Area Ready Data warehouse Central management WAP or WAM HQ Country Local State

  20. Summary • ASIA is a region of many diverse cultures • Strong table play - no real tradition of slots • Potential to educate players on different offerings • Electronic table games such as roulette and Blackjack • Server Based Gaming technology is now mature • FOBT in the UK and Class II in the USA • SBG can offer variety in content on same terminal • Roulette, lottery, keno, bingo, blackjack, Majong etc. • SBG offers WAN capability for operator • WAP, wireless handhelds, Internet, data mining etc.

  21. Slots and New Technology Where do we go from here? Cath Burns VP & Managing Director Bally Technology

  22. Discussion Topics • Technology Adaptation • Features in the Market Today • Deployment Considerations (Lessons Learned) • Trends for the Future

  23. Technology Adaptation

  24. Technology Adaptation Components Games Systems Regulatory Customer Acceptance Server Based Gaming Table GameMgt Systems Bonusing PlayerTracking TITO Two-WayCashless One-WayCashless Innovation Growth Maturity Deployment State

  25. Features in theMarket Today

  26. Bar Coded Coupons • Use of Bar-Coded Coupons for Marketing Purposes • Potential to Eliminate Cash-Back • Credits Can Be Cashable or Non-Cashable • Limit Coupon Usage to Identified Players • Include Coupons with Direct Mail • Ability to Work with Non-Carded Players Bus Groups, Monthly Direct Mail, Hotel Room Jackets

  27. Promo Cashless • “Cashless” Credits to the Slot Machine • Convert Player Points to Credits • Convert Promo $ to Credits • Player PIN for Security • Credits Can Be Cashable or Non-Cashable • Eliminate Lines at the Players Club Booth and Cages Waiting for Cash Back Vouchers Cash Back, Email Marketing, New Card Sign-Ups

  28. Automated Sweepstakes • Automated Drawing Ticket Options for Players • Electronic Draw Option – Paperless • Apply Multiplier Awards to Sweepstakes Options Periodic Cash Drawings, Car Giveaways

  29. Two-Way Cashless • Two-way “Cashless” – Credits to the Game and Returned into the Player’s Cash Account • Front Money for Slot Machine Players • No Effect on Point or Comp Balances • Future Trend - Options to Link with Credit Cards Repeat Guest Alternative to Ticketing

  30. Marketing Jackpots • Configurable Participation Denomination…Group…Club Status…Player Type • Multiple Concurrent “Jackpots” of Differing Amounts Including Multi-Property Progressives • Create Excitement … “Must Hit by $50,000” … “Must Hit by July 5th 12PM” • “Chain Reaction” Allows All Otherswith a Card-In theGame a Chance to Win • Links to Other Games (Tables, Keno, Bingo) Configuration Based on Groups or Promo Codes

  31. Deployment Considerations

  32. Establish Bonusing Goals • Better Manage Incentive Dollars • . . . Restrict Bonus Dollars • Increase Length of Stay • . . . Play Longer • Increase Visit Frequency • . . . More Visits • Increase Revenue per Visit • . . . Higher Average Bet or Higher Stakes • Increased Player Loyalty • . . . Retain Your Current Customers • Attract New Players • . . . Reason to Try Your Casino

  33. What is in it for the Customer? Additional Reward Options New Gaming Opportunities Access to Casino Incentives Without Waiting in Lines A Fast, Fun and Friendly Casino Environment

  34. Deployment Considerations • The ROI Equation • Interfaces to Existing Casino Management Systems • Customer Demographics…Buy Bonusing to Meet Your Needs • Competitive Landscape • Need for Newer Player Tracking Displays • Signage and Plasma Displays • External Communication

  35. Future Trends

  36. Trends for the Future • Integration with Other Casino Systems • GSA Standards • Casino Customized Bonusing • Targeted or Personalized Bonusing • Leverage Server Based Gaming • Additional Cashless Options (Credit Card Access at the Game) • Offering More Reward Options to the Guest – Points.com

  37. Q/A Session

  38. Slots YE 2005 3,421 YE 2006 6,546 Growth 91% Q1 2007 7,349 Growth 10.9% Win/slot/day -2% ($138 to $135) Tables YE 2005 1,388 YE 2006 2,762 Growth 99% Q1 2007 2,970 Growth 7.5% Win/table/day -26.4% ($11,600 to $8,500)

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