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Professional business educator, Jeffery David Whippo explains that in order to create a market-responsive organization, management can use a three-phase process - Phase 1: Determine corporate strategic boundaries; Phase 2: Balance the demands of scale and market responsiveness; and Phase 3: Organize for strategic effectiveness.
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Jeffery David Whippo Defines Scale Integration in the Context of Creating a Market-Responsive Organization
A Three-Phase Process Management Can Be Used for Creating a Market-Responsive Organization Professional business educator, Jeffery David Whippo explains that in order to create a market-responsive organization, management can use a three-phase process - • Phase 1: Determine corporate strategic boundaries • Phase 2: Balance the demands of scale and market responsiveness • Phase 3: Organize for strategic effectiveness
Key Decisions on Which How Successfully a Corporation Aligns Its Structure with Its Strategic Objectives Depend On Jeffery David Whippo indicates that a company must then determine Corporate Strategic Boundaries. How successfully a corporation aligns its structure with its strategic objectives depends on its success in making a number of key decisions: • Determining the stage of the value-added process at which it will compete • Identifying those activities in which it has a competitive edge • Selecting the functions it should execute internally • Developing a plan of action for integrating those functions most productively
The Impact of the Decisions Made • Jeffery David Whippo says that these decisions determine how resources should be allocated • Besides that, they also impact how external and internal boundaries must be drawn
These Decisions Determine both Long- And Short- Term Strategic Potential of a Company, Says Jeffery Whippo • According to Jeffery Whippo, these decisions define the company’s business—its products, services, customers, and markets— and determine both long- and short- term strategic potential. • How well the company exploits its assets and the degree to which each division’s performance supports strategic objectives determine how close it will come to achieving that potential.
